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Nikon now #1 in DSLR sales.

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      12-01-2008, 05:36 PM

Nikon snaps up DSLR number one spot
Camera company finally knocks Canon off its perch

Nikon has announced that it is now the UK's leading manufacturer of

Speaking at the UK launch of the company's flagship D3X camera, the
company boasted of a prosperous year, which has seen Nikon's DSLR
sales growth expand by 333 per cent, compared 2004/05 figures.

The official announcement is that Nikon is "number one for share by
volume in the UK, Europe, USA and Japan."

The impressive figure of 333 per cent is mainly due to Nikon in recent
years getting aggressive in the DSLR market, making sure that everyone
from first-time DSLR buyers to high-end professionals have the option
to buy a Nikon-branded camera. This includes the recently announced

Nikon beating Canon

The fight in the DSLR market between Canon and Nikon has always been a
close one, with last year's figures suggesting that Canon won the
camera war by just one per cent – taking a 41 per cent market share to
Nikon's 40 per cent.

Predicted DSLR sales for Nikon for this year are around 3.3 million.
Compare this to just 2 million in 2004, and the company's fortunes are
definitely going in the right direction.
By Marc Chacksfield
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