First see how a paper prints with the profile the manufacturer provides for
its own paper of the same surface type.
I may be blind but Canon premium glossy seems to print the same for me on my
Epson 1800 as Epson premium glossy using the Epson premium glossy profile.
Hence if Canon paper is on sale, as it often is, I stock up.
If the manufacturer does not provide profiles you have several options.
Trial and error to see what works for you, which is not as difficult as it
sounds.
The Monaco Optixx has a program, using your scanner as an intermediary,
which provides "custom" profiles. For Epson printers I did not find this
very useful but in my experience it created better profiles than Canon
provided for its own papers and printers.
Buy a device to do custom calibrations: minimum $500 for the Spyder device.
Use a custom calibration service: around $20 a pop.
You should really love a paper surface that is not made by your printer
manufacturer to justify the expense of custom profiles, whether you make
them or send them out.
Personally I find use of an LCD monitor to be the problem, no matter how
calibrated, more than any paper profile.
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