Anyone know where to get Pepsi ads?

Discussion in 'Professional Video Production' started by Rôgêr, Nov 25, 2005.

  1. Rôgêr

    Rôgêr Guest

    The leased access station I work with has a local Pepsi bottler as a
    client. You might think it would be to Pepsi's advantage to make some of
    their cool ads available easily to the bottlers, but NOOO, it's like
    pulling teeth. I can find low rez or flash versions of some of them
    online, anyone know where to get full rez copies? Download, buy,
    whatever, we could use several.
     
    Rôgêr, Nov 25, 2005
    #1
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  2. Rôgêr

    Larry J. Guest

    Have you tried the ad agency..? I would think that if the ads were
    available to the bottlers, then the bottler would know about it.
     
    Larry J., Nov 25, 2005
    #2
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  3. Rôgêr

    Rôgêr Guest

    There's no ad agency involved locally. This is between the bottler and
    our station. However, I may be able to find out which agency is
    producing them for Pepsi and ask them. Although I have a feeling that
    probably won't fly too far, it may be worth a few phone calls.
     
    Rôgêr, Nov 25, 2005
    #3
  4. Rôgêr

    Steve King Guest

    The bottler is likely to have more luck obtaining Pepsi ads than you will.
    Typically, large national advertisers whose products are distributed through
    independent agents create commercials for the use of those agents, often
    contributing a portion of the cost of advertising time.

    Lifting a Pepsi TV spot (or any other commercial) is the wrong way to go.
    The rights to the commercial are protected by copyright. The performers in
    the commercial are under contract to be paid for only certain kinds of use
    and all uses, including on your cable outlet, must be accounted for and
    reported to the performer and the unions (SAG and AFTRA) involved. By
    lifting a spot from some Internet site (whatever the resolution) you could
    be inviting a world of hurt for the national advertiser and your local
    agent, the bottler. Early in my career I worked for small market radio and
    televisions stations. I understand your desire to get higher quality
    commercials on air than those you might be able to produce in house, but
    obtaining the material without permission would be a disservice to your
    advertiser.

    Steve King
     
    Steve King, Nov 25, 2005
    #4
  5. Rôgêr

    marks542004 Guest

    Even if you could download them you would almost certainly need a
    release from the copyright owner to use them.

    The Ad agency would be a starting point, or the press or public
    relations division of the corporate offices.

    The bottler should have all that info.
     
    marks542004, Nov 25, 2005
    #5
  6. Rôgêr

    Rôgêr Guest

    Thank you Steve and Mark, I hadn't looked at it from these angles. I'll
    leave it up to the bottler to obtain the ads if they want. I wrongly
    assumed that since this would be being used by an authorized bottler to
    advertise the Pepsi product it wouldn't be breaking the rules.
     
    Rôgêr, Nov 25, 2005
    #6
  7. Rôgêr

    andrewdhsu Guest

    andrewdhsu, Nov 26, 2005
    #7
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