Canon - Buddhist Bodhisattva of Mercy

Discussion in 'Canon' started by Rob., Feb 9, 2008.

  1. Rob.

    Rob. Guest

    Canon

    In 1930, Goro Yoshida and his brother-in-law Saburo Uchida created
    Precision Optical Instruments Laboratory in Japan. Four years later,
    they created their first camera, called the Kwanon. It was named after
    the Kwanon, Buddhist Bodhisattva of Mercy. The logo included an image of
    Kwanon with 1,000 arms and flames.

    Coolness of logo notwithstanding, the company registered the differently
    spelled word "Canon" as a trademark because it sounded similar to Kwanon
    while implying precision, a characteristic the company would like to be
    known and associated with.
     
    Rob., Feb 9, 2008
    #1
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  2. Rob.

    Jeff R. Guest


    http://www.canon.com/about/mark/origin.html
    http://www.canon.com/about/mark/transit.html

    Horse's mouth.
     
    Jeff R., Feb 9, 2008
    #2
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  3. Rob.

    Troy Piggins Guest

    * Rob. is quoted & my replies are inline below :
    Interesting. Thanks for sharing.
     
    Troy Piggins, Feb 9, 2008
    #3
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