Canon Canada increases price on 5D mkII

Discussion in 'Canon' started by Darrell A. Larose, Nov 5, 2008.

  1. Today Canon Canada raised the MSRP of the Canon EOS 5D mk.II up to $3,099.99
    CAD ($300 CAD increase). Lens prices likely to rise about 5%.

    So all 3 FF dSLR in Canada are over $3K
    Darrell A. Larose, Nov 5, 2008
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  2. Darrell A. Larose

    Pboud Guest

    The pat line is "difficulties selling in the smaller Canadian market"...

    Pboud, Nov 5, 2008
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  3. Darrell A. Larose

    Me Here Guest

    Nikon Canada, this week raised most of their lens prices by 5%. I wonder
    what Henry's will do with their pre-orders! Oh, BTW give us another $300
    when you pick-up.
    Me Here, Nov 5, 2008
  4. Darrell A. Larose

    RichA Guest

    TOLD YOU ALL. Canadian dollar fell 20%+ in three weeks.
    RichA, Nov 5, 2008
  5. Darrell A. Larose

    .. Guest

    The MSRP on lens and cameras on the Nikon Website is unchanged so far.

    From past experience Canon will always take the opportunity to put it to
    their customers. That the main reason that I went back to Nikon. Canon Lens
    were really good at one time but now suck.

    Nikon Canada, this week raised most of their lens prices by 5%. I wonder
    what Henry's will do with their pre-orders! Oh, BTW give us another $300
    when you pick-up.
    .., Nov 5, 2008
  6. Darrell A. Larose

    jazu Guest

    Buy in States
    jazu, Nov 6, 2008
  7. Darrell A. Larose

    newsmb Guest

    I wouldn't panic.

    I strongly suspect that the rise in the value of the US dollar is a
    very short-term thing. As far as I understand it, it's mostly a
    product of a mass sell-off of equities and derivatives that are traded
    in US dollars.

    newsmb, Nov 6, 2008
  8. Darrell A. Larose


    Nov 6, 2008
    Likes Received:
    Is Canon Breaking the law? Americans would be picketing right now...

    Maybe if everyone held off for a month on buying Canon, Canon Canada might feel the financial message.

    Canon recently announced the end of the month release of a new camera model, the Canon EOS 5D Mark II kit (with EF 24-105mm f/4L IS USM lens) to be pre-sold (pre-ordered) at $3649 through licensed distributers. Many Canadian citizens ordered the camera, including myself, with a required deposit to secure delivery of that camera on the release date for that price.

    Yesterday, Canon officially renegged on their agreement, citing market ecomony and exchange issues. They announced they would increase the prices $300 (roughly ten percent on the camera alone) to $3949.

    Not only did they advertise the deal, but they also allowed their authrozied sales reps to take deposits.

    I feel they have broken laws in the areas of false advertising, contractual obligation, they also incorporated a sort of bait and switch technique, incited interest and committment and then after the sale was deposited, demanded an extra unagreed upon amount.

    I think there is a large class action here for anyone who pre-ordered.

    I do wedding photography, I book years in advance, I do not find it wise to call clients up a few weeks prior to their wedding and tell them that their deposited contract with me is no longer valid at my sole discretion without their agreement.....and I think if I did my clients would flip and bad reputation would ensue.

    The authorzed resellers are not the culprits here, as far as I was Canon who promised the sub $3k Full Frame Camera for media buzz...again problem - they allowed authorized reseller to take deposits.

    So canon is responsible for supplying these cameras and Vistek or Henry's should not be held accountable, except that they are not defending their clients (if their is a possibility).

    Yesterday I spoke to an executive in Canon Canada who returned my call, he explained among other things that "Canon Stands on it's past reputation..." and is not as concerned with Canadian's input in the design process, that their is no reason for a Canadian version of the explorer's of light, first because the level is not their, then correcting himself saying it was a duplication....." Overall I got the impression that Canadian's Don't really count to Canon world wide....

    With that against Canadians and the prejudice that we are nice compliant peaceful individuals, it is not wonder that Canon could announce sticking it to Canadians.

    Let's see, their notification included "This is unfortunate and something that Canon couldn’t have predicted."

    My Argument - they did predict it, and they took deposits on it...Sales Orders are better than word of mouth contracts...

    Canon should honour their marketing hype and not take the 12th hour bailout on the price they promised to deliver.

    THe letter I received:

    "Dear Valued Vistek Customer,

    XXXX Ltd. has received official notification from Canon Canada that the pricing on the
    5D MkII will be increasing prior to any cameras being shipped in Canada due to the increase
    in the Canadian exchange rate. This is unfortunate and something that Canon couldn’t have predicted.
    The new prices are:

    Canon EOS 5D Mark II body only Was $2799. It has been increased to $3099.
    Canon EOS 5D Mark II kit (with EF 24-105mm f/4L IS USM lens) Was $3649. Now $3949.

    As your imaging supplier, we have the unfortunate task of notifying you that the Canon prices
    on your XXXX sales order dated prior to Nov. 5, 2008 are no longer valid.

    We very sincerely apologise for this increase. It is driven by the economy and in response to
    our supplier’s increase.

    Please contact me if you have any questions. Your revised sales order is attached.

    Best regards, ...."

    My reply

    "That is very unfortunate for Canon, but not for me, as far as I can tell legally, the prices on my deposited order are still valid. If they could not have predicted it, then they shouldn’t have predicted it - but they did, and they agreed to allow authorized resellers to take deposits.

    I wish to still buy my 5D mk II with 24-105 L series lens for the agreed upon price that Canon authorized it’s own authorized dealers to advertise. This order is already deposited, and thus an agreement has begun.

    I refuse Canon’s request to opt out of this contract (supplying the authorized retailer with product at the advertised price) at this time: the contractual obligation and steps to terminating a contract are well explained on the Consumer and Corporate Affairs website for Canada – so even American driven price increases could have received their due diligence prior to commencing.

    I will contact Canon tomorrow, and depending on their response, I will file complaints with 3 agencies and hand the summary to a few legal teams to evaluate the potential claim. I would like to also fund the publication of a website outlining this event and Canon’s position.

    It would appear that if 500 bodies sold in Canada for $300 more, that would only be $150,000.00…and while to many that much money is not a lot, the principle that as consumers we should not accept profit as an excuse to break laws."

    PS when are they gonna put actual dedicated buttons back on the pro flash to efficiently control the Master - Slave function - what loonacy....multiple lighting set-ups on different channels, couples wedding dance, hit none dedicated button and hold for a few seconds sometimes twice to make it work -
    jcs, Nov 6, 2008
  9. Darrell A. Larose

    RichA Guest

    True, the Can. buck is up to $0.85-0.86, up from $0.78. Like a yo-yo.
    RichA, Nov 7, 2008
  10. Darrell A. Larose

    scootercat Guest

    Apparently Canon and their distributors (i.e. Vistek, Henry's) will
    not be honoring pre-order prices for the 5D Mk II. Instead they will
    be charging and extra $300. I'm not certain but I'm pretty sure it's
    illegal to increase to the price on the pre-ordered cameras. People
    who preordered their cameras will have to check with their respective
    provincial Sale of Goods Act, but since they pre-ordered they should
    essentially have a contract with a specified product at a specified
    price. To not honor that price seems like it could potentially be
    breach of contract, false advertising, and possibly "bait and switch".

    I urge anyone who has received notice that their pre-order price will
    not be honored to contact their respective distributor (Vistek,
    Henry's etc.) and refuse the price increase. Ask to speak to their
    manager, state some of the above reasons why you refuse to pay more
    and try to have them explain why they should be allowed to charge
    more. Ask for phone numbers for Canon reps and executives so that you
    can follow it up more. Threaten legal action. I suspect that if enough
    people pursue this Canon Canada will honor the prices for people who

    We need a website to bring more attention to this issue. If anyone has
    any suggestions please post them.

    scootercat, Nov 7, 2008
  11. Darrell A. Larose

    jj Guest

    In Canadian dollars. Several months ago the Canadian and US dollars
    were at par. That's no longer the case. As of today the Canadian
    dollar is back down to about 84 cents US. That's pretty close to the
    percentage increase on the 5D mk II you're seeing.

    jj, Nov 7, 2008
  12. Darrell A. Larose

    newsmb Guest

    The Yen is the same story as the US dollar. It's gone through the roof
    as a result of a massive selloff of equities, commodities and foreign
    currencies. In all likelihood it's a short-term spike rather than a
    long-term trend.
    newsmb, Nov 7, 2008
  13. Darrell A. Larose


    Nov 7, 2008
    Likes Received:

    I've set up a blog at

    I'll be updating this blog with any new info I come across as well as documenting my efforts (and the efforts of others) in their attempt to secure the original pre-order pricing.

    Please visit that site and share any info or progress you may have in the comments.

    I'm going to look at setting up an online petition as soon as possible.

    robnlauren, Nov 7, 2008
  14. Darrell A. Larose

    newsmb Guest

    Yes, I know.

    newsmb, Nov 7, 2008
  15. Darrell A. Larose

    scootercat Guest

    I've created a blog focusing on the price increase for pre-order
    customers. If you have any new information (contact info for Canon or
    Distributor reps, or any legal advice for those who pre-ordered)
    please send me an e-mail or leave a note in the comments of that blog.
    I'm doing my best to follow the various discussions regarding this
    price increase and posting contact information for canon and their
    distributors so that people who pre-ordered can make their
    frustrations known properly. I think if enough people voice their
    concerns (and bring to light the legality of this price-increase) then
    Canon will be forced to honor pre-order pricing.

    The blog can be found here:

    Kind Regards,
    scootercat, Nov 8, 2008
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