Charging per minute: (Picture in Picture) do you charge more per minute because of this.

Discussion in 'Professional Video Production' started by William.R.Reisen, Jan 11, 2005.

  1. Hi,

    If you are charging per minute for a finished production and a section
    has has a main video picture and then another peice of footage showing
    smaller in the corner would you charge more per minute for this?
    double or 1 and a half times as much.
    William.R.Reisen, Jan 11, 2005
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  2. William.R.Reisen

    Steve King Guest

    Video content is so variable in its complexity and cost of production that I
    don't find per minute formulas very useful. I budget and charge based on
    the specifics for the job not on a arbitrary time-based rate that is rarely
    applicable. Of course, if I were doing a lot of similar jobs or working
    with a client who insisted on per-minute charges, I'd figure out how to

    Steve King
    Steve King, Jan 11, 2005
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  3. Listen to Steve.

    Personally, I hate time-based charges of any kind.

    Hourly, by the minute, whatever - it's all counter-productive.

    It rewards those who are bad and slow over those who are experienced and

    Charge based on the value of the work you deliver to the client. NEVER
    on how much "time" it took you to accomplish it.

    My 2 cents anyway.
    William Davis, Jan 11, 2005
  4. William.R.Reisen

    nap Guest

    Screen minutes. Not working minutes.

    Charge based on what the client can afford. I might turn away a big client
    who is trying to get something for less than I want to sell it for and I
    would probably do the same job for someone else who can't afford what I may
    charge the big client. My only socialist leaning for sure.

    Usually I just start with a number or ask the client what they 'thought'
    they could afford to do the job. They ALWAYS answer with a lower number than
    they are really thinking of but at least I get a starting point. Once I have
    a budget from them I can determine how to get their work done.

    On jobs that take months to do I usually have a flat fee which is large
    enough to cover emergencies and changes.
    nap, Jan 11, 2005
  5. William.R.Reisen

    marks542004 Guest

    I usually only do small jobs , typically transfer and editing of 'Home
    Video' for transfer to DVD.

    There is a base charge per job + charges based on computer time,
    operator time, capture system time.

    I run one system that does unattended capture to hard disk with
    multiple decks.

    If you have a good per finished minute rate (mine would be about $0.50
    , you would want to charge almost double for pic-in-pic because you
    would need to edit the two sequences and then combine them.

    If its a short sequence involving trim a little and stick together I
    would charge normal rates.

    Some of this gets into repeat business. A one-off you charge higher. A
    regular customer you look at how profitable his business is for you and
    adjust accordingly.
    marks542004, Jan 11, 2005
  6. William.R.Reisen

    jchristow Guest

    The $1000 per finished minute can be used as a rule of thumb for an
    uneducated client but as everyone else suggests it's really not the
    best actual billing method. You can shot a talking head for an hour and
    the production costs could be far less than a 10 sec promo spot.
    jchristow, Jan 14, 2005
  7. William.R.Reisen

    Steve King Guest

    You got that right. Take the typical cable TV spot with owner doing his own
    pitch. That might be a two hour shoot, a half day in editing, and out the
    door. On the other hand, I just finished a PSA that required two shooting
    days on four locations, digging a couple of gigundo holes in the ground,
    hiring a passle of actors, and renting a casket for a mock funeral in a
    cemetery... in the snow. Both spots are thirty seconds. The production
    costs are wildly different. Same goes for a five minute industrial in one
    location featuring talking heads versus a five minute training video
    requiring extensive graphics, four animated sequences, and in plant shooting
    in three states. Same finished length. That's the only thing in common.
    Formulas work only when comparing identical formats and production
    considerations. For instance, I know a guy who shoots corporate meetings.
    He adds to the live camera shot the images presented in speaker Power
    Points. He has a style for doing this that he repeats over and over. He
    could probably make a time formula work. And before someone has a coronary
    thinking about the repetitiveness of that kind of niche, I should point out
    that he has several people out shooting different venues each day. The
    owner mostly books and schedules. He does very well.

    Steve King
    Steve King, Jan 14, 2005
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