Finally , Nikon named its image processor!

Discussion in 'Nikon' started by Brendan Gillatt, Sep 3, 2007.

  1. I think you may have slightly the wrong end of the stick there - an
    ASIC, in the elctronics industry, is just another name for a custom
    built chip, usually with the client's logo stamped on the top. The
    '3-ASICs' name would imply that the particular camera has 3 such chips
    inside it.
    Brendan Gillatt, Sep 3, 2007
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  2. Brendan Gillatt

    aniramca Guest

    There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
    processor engines. However, we never heard an official name of Nikon's
    image processor engine..... until now. Nikon has finally announced its
    new EXPEED image processor engine.

    I guess Nikon does not want to be left behind by the competitors in
    trying to entice the consumers with all of the fancy "engine" names to
    remember by. It may be an advertisement gimmick, but it seems to be
    working for the others.
    aniramca, Sep 3, 2007
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  3. Sounds like EX (former) and PEE.
    Beladi Nasralla, Sep 3, 2007
  4. Brendan Gillatt

    cjcampbell Guest

    Could be worse. I am still wondering about the marketing genius who
    named the Wii.
    cjcampbell, Sep 3, 2007
  5. To be followed by the Wii Wii.....

    My favorite bad photography trademark has to be Fuji's "Velvia" film. I
    think they coined the word from "Velvet Media", but it sounds too much
    like "Velveeta!"
    George Mastellone, Sep 3, 2007
  6. Brendan Gillatt

    No One Guest

    Would the next be Little Piggie?
    No One, Sep 3, 2007
  7. Brendan Gillatt

    Dave Cohen Guest

    Well I thought I would be a smart ass and ask if people would not buy a
    canon if it used a <photosmart,imageplus,photoperfect etc) processor.
    But before committing to print, I checked each name against Google and
    all these names were used. I then tried others and finally gave up.
    Friends, it's bloody hard to find a name not already used by someone for
    something or other, play with Google yourselves.
    Dave Cohen
    Dave Cohen, Sep 3, 2007
  8. Brendan Gillatt

    aniramca Guest

    In addition to the names already shown in the orginal thread, Pentax's
    image processor engine is called PRIME (Pentax Real IMage Engine),
    Olympus' engine is called 3-ASICs (Application Specific Integrated
    Circuit), and Fuji has its own RP (Reap Photo) Pro Processor. I am
    very sure that people will speak more about these "engines" in the
    future when they are buying digital cameras. I guess Nikon won't be
    left behind.
    aniramca, Sep 3, 2007
  9. Brendan Gillatt

    cjcampbell Guest

    Oh great. Then Pentax can call all their 'digital' lenses PRIME
    cjcampbell, Sep 4, 2007
  10. Brendan Gillatt

    cjcampbell Guest

    It is a sad fact of marketing that coming up with an original new name
    is almost impossible. Virtually every pronounceable combination of
    letters has been trademarked.
    cjcampbell, Sep 4, 2007
  11. Brendan Gillatt

    Sander Guest

    Just like CMOS is not an image sensor but a technology used to make
    image sensors and millions of other types of chips. Your computer is
    full of them and most CMOS chips are not image sensors but something
    completely different.

    Still people will say "a CMOS" when they mean an image sensor made in a
    CMOS technology so for marketing purposes apparently calling an ASIC
    ASIC seems to work for Oly even when there are millions of ASICs that
    have nothing to do with image processing. ;-)

    Sander, Sep 4, 2007
  12. Brendan Gillatt

    aniramca Guest

    You are correct. Olympus' image sensor engine is called TruePic.

    However, I thought I recall that saw about 3-ASIC being mentioned in
    Olympus website for their image processor in their earlier pro DSLR
    E-1. But I could be wrong.
    aniramca, Sep 4, 2007
  13. Brendan Gillatt

    peter Guest

    How is this name useful to consumers, I wonder. Are people still impressed
    by unknown terms?

    I don't see automobile manufacturers publishing names of their engine
    management computers.
    peter, Sep 4, 2007
  14. Brendan Gillatt

    Trev Guest

    Would you admit it has windows ME
    Trev, Sep 4, 2007
  15. Brendan Gillatt

    john Guest


    john, Sep 6, 2007
  16. Also, EXPEED sounds to me like "expired". Not a good name for any high-
    tech expensive product the sales of which are based on brand image !
    Beladi Nasralla, Sep 6, 2007
  17. Brendan Gillatt

    The One Guest

    I guess Nikon does not want to be left behind by the competitors in

    Unfortunately Nikon are only now making full frame 12 megapixel camaera,
    Canon were doing this 3 years ago, I rest my case.........
    The One, Sep 17, 2007
  18. Brendan Gillatt

    The One Guest

    Nikons are behind the times, it will take more than a fancy name to make
    them good again.

    Nikon: 9 megapixel short and 3 years too late. (Canon 1DS MKIII v's Nikon


    Nikon: 0.7 megapixel short and 2 years too late. (Canon 5D v's Nikon D3)
    The One, Oct 24, 2007
  19. Brendan Gillatt

    Guest Guest

    the nikon d3 is competing with the 1d mark iii (and winning), not the
    1ds nor the 5d.
    Guest, Oct 24, 2007
  20. Brendan Gillatt

    SMS Guest

    Nikon is playing catch-up, but they're doing a pretty good job of it
    lately. The two segments where they lag are both in full-frame. They
    have no competitor (yet) to the EOS-1Ds Mark III, or the 5D, but give
    them time and I'm sure they will.
    SMS, Oct 24, 2007
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