First gallery showing advice

Discussion in '35mm Cameras' started by Paul Furman, Jan 4, 2007.

  1. Paul Furman

    Paul Furman Guest

    I was thinking of just setting them up in my apartment, it's in a nice
    neighborhood in San Francisco, I got 15 framed pics that fit on the
    walls & other smaller odds & ends. Just a way of getting out there as a
    first step. Good excuse to give the place a good cleaning too. 2-5PM on
    a weekend, wine & cheese.

    Another option is a big loft studio space shared by a few architectural
    firms of which I'm a small part, they might even let me leave the stuff
    up there for a while. More artsy types around to spread the word. Might
    be more uncomfortable for me. I'm not a party person. At home I can set
    a slide show going on the computer for even more pics maybe with those
    cloud time lapse movies.

    Or shop around for a cafe to display them but that seems unlikely to
    sell anything and I doubt anyone would remember my name or anything
    would come of it. I don't expect Any gallery is going to show my work,
    I'm completely unknown. It's mostly native plant related so I might
    swing a showing with that angle.

    Here's the matched selection:
    I don't expect to sell anything online, they look much better in real
    life. I'm figuring $150 which is a bit over double my costs, frames
    ordered online, hundreds of dollars in ink & paper!

    This is the space:
    most of them would fit in a double row along the left wall (longer than
    it looks), the tatami frame is my bed, it's a studio apt. with a
    separate kitchen, nice views. I've got a couple more portfolios of
    13x19" prints to browse on the table 27x21" framed and odds & ends of
    smaller stuff in garage sale wood frames. Maybe even do something for a
    beautiful 29x37" antique wood frame but the main set are classic acid
    free white matt with black painted wood 27x21".
    Paul Furman, Jan 4, 2007
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  2. Worth hanging, gorgeous stuff.

    Here is my experience:

    _Not_ your apartment. _Anywhere_ but your apartment.

    No slide show on the side, though some do it I feel
    it is tacky.

    Community theatre lobbies are often hard up for
    something worthwhile to exhibit. They will let you
    hold a gallery show with the usual wine and cheese
    when the theatre isn't running.

    The easiest press to get is from those 'alternative'
    free newspapers [the one's with half the pages filled
    with adverts for escort services and sex lines].
    You should at the least be able to have them note your
    show in the events column.

    Ditto the regular press - send an announcement to
    every paper in town.

    A theatre gives you a guaranteed audience a few
    nights a week - Be sure to show up on opening night:
    big crowd, they usually have a 'do' in the lobby after
    the show and everyone mills around for half an hour
    or so, and local newspaper critics will be in attendance
    who may refer you to someone. Press lots of flesh.

    Plus, it is contact with the whole arty-farty crowd.

    To sell:

    Prune it back to 6: the first page minus graffiti plus
    last/2nd last poppy from page 2.

    Then I would take the six to a whole lot of art galleries/
    frame shops. You will find someone to hang them and sell
    them for you. Expect a lot of rejection - most of the
    gallery/frame shops are run by Kincade fans, if they don't
    like your photos, well what would you expect: no twee cottages
    on flood-plain land 6 inches above the water table along a
    river with soon-to-melt snow covered mountains for a backdrop.

    The run up to Christmas is the best selling time, at
    least for me.

    An aside:

    Arrange the shots thematically: nature well separated
    from urban. Insects together. Despite all the 'challenge
    the viewer' gibberish, the aim is to seduce the viewer and
    walk away with his wallet: make things easy and very simple
    for him.

    As always: advice worth price charged.
    Nicholas O. Lindan, Jan 4, 2007
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  3. Paul Furman

    Summer Wind Guest

    Excellent work and best of luck to you wherever you have your show. Be sure
    to have a stack of brochures or rack cards that attendees can take with
    them, and include your Web address.

    Summer Wind, Jan 5, 2007
  4. Paul Furman

    Paul Furman Guest

    Well, it is my 'studio'... it's free and easy to repeat or have folks
    come back by appointment.
    Probably true and I suppose music would even be annoying.
    Hmm, thanks, good idea though the ones around here tend to be more of
    the poor artist crowd but I suppose hip folks with money show also.

    Thanks for the other comments too.

    Paul Furman, Jan 5, 2007

  5. You have some stunning images! All the best of luck to you. I have a
    feeling it's going to be a success!
    helensilverburg, Jan 5, 2007
  6. Paul Furman

    Pudentame Guest

    A bit too cluttered I think. You'd have to store the furniture.
    Or join a club & take part in one of their group exhibitions

    Or enter a contest ...
    Pudentame, Jan 5, 2007
  7. Paul Furman

    Paul Furman Guest

    Top posted for simplicity, thanks for all the comments, I agree the
    apartment wont work... too small... too personal. I did look around the
    galleries in my area & found one that calls itself a coop. You get 70%
    of the price and 10% of other people's work you sell, it's a one month
    turnover and you pay between $60 & $150/mo for wall space that would
    hold about 6 of my frames. Hmmm, reading more carefully first time
    exhibitors are relegated to the back room and pay $1.00/inch for the
    long side of the work. That's about $162 for 6 frames. It's all local
    non-famous artists. Probably not a bad option for me.
    their link:

    The other way to go is find a native plant naturalist venue where I
    could do a solo or more substantial exhibit and probably not sell much
    but have something on my resume & people would at least appreciate the
    work for the content.
    Paul Furman, Jan 6, 2007
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