Fuji Finepix F31FD lens damage.

Gutted! My camera tilted forward off its mini tripod and landed on the
lens. It only fell about 2 inches but the lens has been pushed in on
one side:

http://asktoby.is-a-geek.com/~toby/Fuji_Finepix_F31FD_lens_damage.jpg

I see five options here:

- Try to pull out the lens, hard*, to make it straight.
- Try to push the lens in on the opposite side, hard*, to make it
straight.
- Take it to be repaired (£?).
- Sell it on ebay as "damaged" and put money towards replacement F31FD
(£150).
- Sell it on ebay as "damaged" and put money towards alternative
replacement camera.

Any opinions?

*I've had a bit of a push/pull at it, nothing too rough yet - I don't
want to make it worse! Does anyone know how these operate inside? My
guess is that there is some threaded plastic which may have jumped one
'turn' over - with a bit of force I might be able to snap it back.

 

Thanks for the boost of confidence: I gave it a hearty pull and...
SNAP! It's good as new again!