Fuji. So now interchangeable lenses are "luxury?"

Pie in the sky, Fuji. Talk is cheap.

Reuters:

Fujifilm aims to be world No. 3 in cameras
Mon, Jul 4 2011

By Isabel Reynolds and Reiji Murai

OMIYA, Japan (Reuters) - Japan's Fujifilm aims to become the world's
fourth largest camera maker by next March and the No. 3 manufacturer
two years later, overtaking first rival Samsung and then Nikon, a
senior company executive said.

Until recently best known for inexpensive models, Fujifilm may also re-
enter the more lucrative interchangeable lens camera market from which
it withdrew in 2004, Takeshi Higuchi, head of the company's camera
division, said in an interview with Reuters on Monday.

The launch of a mirrorless camera, which has an electronic viewfinder,
making it lighter and more compact than a professional-style single-
lens reflex camera, would be an extension of Fujifilm's effort to move
upmarket and would put it in direct competition with Sony.

Earlier this year it launched the Finepix X100 high-end compact, which
is made in Japan and sells for about 120,000 yen ($1,480).

Higuchi insisted the company would have no problems developing a
mirrorless camera or the required lenses by itself, denying the
possibility of another acquisition in the industry.

Last week copier and printer maker Ricoh, which also has a compact
camera division, announced it was buying the Pentax camera business
from Hoya.

Fujifilm, which makes a wide range of products from medical equipment
to cosmetics, barely broke even on cameras last year, but Higuchi
plans to pull the business firmly into the black this year with
production cost cuts and a marketing push that he says will keep unit
prices higher.

"We can do all the important development in-house, so we can use that
to cut costs, but we don't have a very high-profile brand," Higuchi
said. "We have debated why that is and the upshot was we should put
out luxury models and spend more on publicity to build up the brand."

In digital still camera unit sales, Fujifilm says it is currently in
fifth position behind Canon, Sony, Nikon and Samsung, but adds it is
confident that its plan to boost sales 25 percent to 14 million units
this financial year will gain it the No. 4 spot.

Apart from the Finepix X100, all the company's camera production is
concentrated in China, but Fujifilm is planning to spread risk by
starting some production in southeast Asia, said Higuchi, adding that
Thailand looked promising.

"We do feel a risk in China in terms of wages and the high staff
turnover," Higuchi said. "We will seek a production site outside
China," he added.

A decision will be made on the location by the end of the financial
year, he said. The firm is also conducting feasibility studies in
Vietnam, Malaysia and the Philippines. Current production levels in
China will be maintained, he said.

($1 = 80.835 Japanese Yen)

(Reporting by Isabel Reynolds and Reiji Murai; Editing by Edwina
Gibbs)

 

That's actually an intelligible report. I am of course talking about the
part after your comment. Did you plagiarizer it/

Your failure to provide quotes and a link to the original is dully noted.

 

: On 7/5/2011 7:47 PM, RichA wrote:
: > Pie in the sky, Fuji. Talk is cheap.
: >
: > Reuters:
: >
: > Fujifilm aims to be world No. 3 in cameras
: > Mon, Jul 4 2011
: >
: > By Isabel Reynolds and Reiji Murai
: >
: > OMIYA, Japan (Reuters) - Japan's Fujifilm aims to become the world's
: > fourth largest camera maker by next March and the No. 3 manufacturer
: > two years later, overtaking first rival Samsung and then Nikon, a
: > senior company executive said.
: >
: > Until recently best known for inexpensive models, Fujifilm may also re-
: > enter the more lucrative interchangeable lens camera market from which
: > it withdrew in 2004, Takeshi Higuchi, head of the company's camera
: > division, said in an interview with Reuters on Monday.
: >
: > The launch of a mirrorless camera, which has an electronic viewfinder,
: > making it lighter and more compact than a professional-style single-
: > lens reflex camera, would be an extension of Fujifilm's effort to move
: > upmarket and would put it in direct competition with Sony.
: >
: > Earlier this year it launched the Finepix X100 high-end compact, which
: > is made in Japan and sells for about 120,000 yen ($1,480).
: >
: > Higuchi insisted the company would have no problems developing a
: > mirrorless camera or the required lenses by itself, denying the
: > possibility of another acquisition in the industry.
: >
: > Last week copier and printer maker Ricoh, which also has a compact
: > camera division, announced it was buying the Pentax camera business
: > from Hoya.
: >
: > Fujifilm, which makes a wide range of products from medical equipment
: > to cosmetics, barely broke even on cameras last year, but Higuchi
: > plans to pull the business firmly into the black this year with
: > production cost cuts and a marketing push that he says will keep unit
: > prices higher.
: >
: > "We can do all the important development in-house, so we can use that
: > to cut costs, but we don't have a very high-profile brand," Higuchi
: > said. "We have debated why that is and the upshot was we should put
: > out luxury models and spend more on publicity to build up the brand."
: >
: > In digital still camera unit sales, Fujifilm says it is currently in
: > fifth position behind Canon, Sony, Nikon and Samsung, but adds it is
: > confident that its plan to boost sales 25 percent to 14 million units
: > this financial year will gain it the No. 4 spot.
: >
: > Apart from the Finepix X100, all the company's camera production is
: > concentrated in China, but Fujifilm is planning to spread risk by
: > starting some production in southeast Asia, said Higuchi, adding that
: > Thailand looked promising.
: >
: > "We do feel a risk in China in terms of wages and the high staff
: > turnover," Higuchi said. "We will seek a production site outside
: > China," he added.
: >
: > A decision will be made on the location by the end of the financial
: > year, he said. The firm is also conducting feasibility studies in
: > Vietnam, Malaysia and the Philippines. Current production levels in
: > China will be maintained, he said.
: >
: > ($1 = 80.835 Japanese Yen)
: >
: > (Reporting by Isabel Reynolds and Reiji Murai; Editing by Edwina
: > Gibbs)
:
: That's actually an intelligible report. I am of course talking about the
: part after your comment. Did you plagiarizer it/
:
: Your failure to provide quotes and a link to the original is dully noted.

Am I missing something? He said it was from Reuters and included their
dateline and the authors' and editor's names. Isn't that enough?

Bob

 

He does state the report is from Reuters and provides the date
and the authors, what more do you want?

 

Sorry to make you expend any energy by looking it up on the Reuters
site.

 

Someone to spoon feed him.

 

when quoting all or part of an article I use quotation marks. I also
supply a link so the reader can see everything in context.

 

See my response to Bob Coe.

 

Not all of us have the amount of time to waste that you seem to have.

 

Is that according to the Usenet manual of style?

 

Well, he did say it was "dully" noted.

 

An uncommon thing" Common courtesy and manners.

 

For ****'s sake you haave wasted five posts on this
topic, be a man and admit you are wrong.

 

On Wed, 06 Jul 2011 09:58:55 -0400, PeterN

---- snip -----

See http://tinyurl.com/4a2b

Google seems to give many choices.

Regards,

Eric Stevens

 

--- snip ---

Yes

Regards,

Eric Stevens

 

Yeah, sure. BTW, the President just called, he needs you,
immediately!

 

Did you learn that response in kindergarten, or first grade.

 

We are indeed blessed that you don't have time to waste. How much more crap
would you post ?

 

And your last meaningful contribution was.....

 

We are indeed blessed that you don't have time to waste. How much more crap
would you post ?