Fujifilm has today announced a camera which will no doubt turn quite a\nfew heads. The S3 Pro has a 12 megapixel SuperCCD IV which produces a\nhuge 24 megapixel image (yes, twenty four).\n\nFujifilm UK press release:\n\nThe FinePix S3 Pro: an exceptional combination of high-resolution\nimages and cutting-edge features for the professional photographer\n\nNew professional digital SLR sets new standards for price and\nperformance; 4th Generation Super CCD with 12 million effective pixels\ndelivers a massive 24 million pixel image.\n\nFujifilm today announced the FinePix S3 Pro digital camera, the widely\nanticipated successor to the acclaimed FinePix S2 Pro. The new digital\nSLR builds upon its predecessor's reputation for outstanding picture\ncolour and detail while giving professional photographers even greater\ncontrol over the taking, editing, storing and transferring of\nhigh-resolution images, both in the studio and on location.\n\nThe FinePix S3 Pro boasts the 4th generation of Fujifilm's Super CCD\nsensor. The sensor, which has 12 million effective pixels is capable\nof producing 24 million (6384 x 3760) recorded pixels for pictures\nwith stunning colour and detail that are designed to please even the\nmost demanding professional photographer.\n\nThe FinePix S3 Pro also features a CCD Raw mode, which delivers the\nimage before it has been processed by the camera's internal\nalgorithmic settings, thereby liberating professional photographers to\nexperiment with their photographs as they see fit.\n\nNew features at a glance\n\nNew 4th Generation Super CCD sensor and advanced LSI algorithm (12\nmillion effective pixels) producing an astounding 24 million recorded\npixels (6384 x 3760)\nCompatible with all AF-D type, AF-G type and AF-S type Nikkor lenses\nNew, hard-wearing body design\nHigh ISO values (100-3200)\n72 MB uncompressed file, 144 MB CCD-Raw file (16 bit TIFF-RGB)\nHigh speed shooting at up to 6 frames per second\nDynamic AF, Dynamic AF with closest-subject-priority, Single Area AF\nand Focus Tracking\nDual IEEE1394 FireWire and USB interface for image transfer and\ncomputer-controlled shooting\nDual media slots for SmartMedia and Compactflash type II (IBM\nMicrodrive compatible)\nNTFS File System support\nCross-ranged, five area Autofocus System\n3D Matrix*, Centre-Weighted and Spot Metering\n3D Multi-Sensor Balanced Fill Flash\nFlexible Program mode\n24 Custom settings\nFlash Synch socket (X-type)\nAudio recording with voice caption mode\n* With D-type lenses\n\n\nThe FinePix S3 Pro features a host of cutting edge camera functions\nand has a Nikon F mount that is fully compatible with all Nikkor AF-D\nlenses, including the latest AF-S type professional optics. Inside the\nchanges are equally fundamental, with a fourth generation Super CCD\nsensor with 12 million effective pixels providing an class-leading 24\nmillion pixel output.\n\n4th Generation Super CCD and advanced LSI for stunning image quality\n\nAt the heart of the FinePix S3 Pro lies the 4th Generation Super CCD\nsensor. Already renowned for its class-leading colour reproduction,\nhigh sensitivity and low noise, the latest incarnation of Fujifilm's\nunique technology offers significant improvements in sensitivity (up\nto 3200 ISO) and even lower levels of noise.\n\nThe higher sensitivity of the new Super CCD system brings with it\nseveral significant benefits, especially in challenging lighting\nsituations. Users can now choose to shoot hand-held photographs\nwithout flash in situations that would be impossible with other\ndigital cameras, even by candlelight. Professional photographers using\nthe FinePix S3 Pro will find the added versatility of noise-free\nshooting at such high ISO sensitivities invaluable. Fujifilm has\nmanaged to overcome the most serious problem associated with higher\nsensitivity - that increasing sensitivity generally amplifies unwanted\nnoise in the image. The 4th generation Super CCD system resolves this\nproblem through the use of Fujifilm's new Noise Reduction Technology,\nwhich utilises a new LSI to process both the luminescence and chroma\ninformation from captured images before removing the noise element.\n\nAs a result, the 4th generation Super CCD system offers high\nsensitivity shooting while maintaining outstanding picture quality.\nFujifilm has also newly developed a Pixel Data Coupling Technology\nthat is applied by the new LSI to realise the higher sensitivities.\nFrom light location work to high-speed sports and action photography\nthe ability to shoot at up to 3200 ISO without the worry of noise\ncausing significant degradation to the image will have profound\nbenefits for all professionals.\nIn addition, a new auto white balance algorithm guarantees perfect\ncolour by incorporating focus distance information into the\ncalculation, whilst a new digital signal processing system improves\nsharpness without any increasing noise.\n\nThe 4th generation Super CCD is not just a new CCD, but reflects a\ncomprehensive improvement in overall image quality through\nconsideration of the complete system, including the CCD and the new\nLSI featuring an advanced image-processing algorithm.\nSuper CCD's proven ability to capture a wide dynamic range with rich,\naccurate colours in any shooting situation together with the\ntechnological improvements in its latest incarnation mean the FinePix\nS3 Pro is a uniquely powerful solution for the working photographer\ndemanding the ultimate in quality and versatility.\n\nThe camera has a shutter speed of 30 to 1/8000 second and continuous\nshooting of approximately 6 frames per second for up to twenty four\nframes. Its adjustable ISO equivalents of\n100/160/200/400/800/1600/3200 allow for picture taking under a wide\nrange of challenging lighting conditions. For further flexibility, the\nS3 Pro has a variety of high-end photographic controls, including four\nshooting modes (single frame, continuous, preview and multiple\nexposure), four exposure modes (multi-programmed AE, shutter-priority\nAE, aperture-priority AE and manual exposure control. In addition,\nthere are nine modes for white balance (auto, fine, shade,\nincandescent light, two custom settings and three for fluorescent\nlight).\n\nThe FinePix S3 Pro can record images at four resolutions (6384 x 3760,\n4,256 x 2,848, 3,024 x 2,016, and 2,304 x 1,536 pixels) and in three\nfile formats (TIFF-RGB, CCD-Raw and JPEG). There are two compression\nmodes (fine and normal) within the JPEG file format, and captured\nimages can be viewed on the camera's 1.8-inch low-temperature\npolysilicon TFT monitor with 100% frame coverage.\n\nIn addition, the FinePix S3 Pro offers the advantage of a dual-storage\nmedia option: SmartMedia™ and CompactFlash™ Type II. The CompactFlash\nslot is compatible with IBM's Microdrive™. It also incorporates a fast\ndual PC interface, allowing for increased workflow with the speedy\ntransfer of very large image files from the camera to a PC via IEEE\n1394 (FireWire) or USB 1.1 interface.\n\nDespite the high specification and resolution the FinePix S3 Pro still\noffers superb value for money. High end features such as FireWire\n(IEEE1394) connectivity, IBM Microdrive compatibility, NTFS support,\nCCD-RAW and TIFF modes mean the FinePix S3 Pro offers similar levels\nof specification to competitive models costing thousands of pounds\nmore. Add to this the stunning high resolution, low noise and\nclass-leading colour reproduction produced by the Super CCD sensor and\nyou have a very compelling professional camera.\n\n"The FinePix S3 Pro represents an exciting opportunity for\nprofessional and enthusiast photographers wanting a high\nspecification, high-resolution digital SLR that won't break the bank,"\ncomments Michelle da Gama, Fujifilm's UK Digital Imaging Marketing\nManager. "Fujifilm has once again managed to set the pace for high end\ndigital cameras with a product that redefines the price/performance\nequation and offers truly outstanding output quality."\n\nAvailability and Pricing\n\nThe FinePix S3 Pro is expected to be available from January with an\nestimated body price of under £4,000 including VAT.