How much should i charge

Discussion in 'Australia Photography' started by Mark, May 13, 2005.

  1. Mark

    Mark Guest


    A performance artist wants me to take some promo shots.
    I'm a semi pro shooter, and am time rich at the moment (read in-between

    Thinking of charging $100 to shoot his gig, taking as many shots (digital)
    as I need.... and give him 6 shots Then $10 for each subsequent shot.

    Id like to shoot this job, as it will add some colour to my port. Is this
    pricing reasonable taking into account I know this guy insnt exactly loaded?

    Mark, May 13, 2005
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  2. Mark

    Scott Coutts Guest

    Compared to professional rates, that's very cheap.

    Scott Coutts, May 13, 2005
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  3. Mark

    [BnH] Guest

    How much do you earn per day at work ?
    If you claim yourself semi pro [read : don't live from taking photos :)] ,
    just charged him / her that amount.
    If it turned out to be good, everybody is happy. You get your portfolio, him
    /her get promo shot.

    [BnH], May 13, 2005
  4. Mark

    sir_bazz Guest

    Maybe you could use this as a guide.

    sir_bazz, May 13, 2005
  5. It's very cheap, and it educates people in the wrong direction, although
    you often get what you pay for. If you're ever thinking of making money
    from photography, then going in this cheap won't help your cause - how
    will you then justify commercial rates when you need to?

    Of course, as a 'semi-pro' you can charge lesser rates. Those who make
    a living from photography have to also fund things like pro camera gear,
    lighting, advertising, workers-comp insurance, public liability
    insurance, processing, etc, etc. Every $ you undercut them is another $
    less in the industry, and makes it harder for everyone.

    I remember when I was developing websites for a living (ugh!), I'd face
    jobs where clients said "My next door neighbour's son can do it for
    $100", and I'd reply "if that's what your image is worth, go for it".
    The same applies to photography.

    _If_ I do a job 'on the cheap', and I must admit I have for
    friends/relatives, I do it this way (made up figures):

    Full commercial price of shoot is $1000.00
    Processing/Printing of 10 images is $ 100.00
    Discount for friend/relative is -$1000.00
    Balance payable $ 100.00

    So the 'true' cost of the shoot is known by all, and also my generosity
    - not just the end amount paid. Keeps everything above board and
    upfront. And I still insist on an agreement being in place for use of
    images, reprints, etc.

    I'd recommend this kind of thing for you - especially the agreement. If
    suddenly the guy becomes famous and wants to use your images elsewhere,
    you should be paid accordingly - but that'll all be in your agreement.

    Andrew Hennell, May 13, 2005
  6. Take heed of some wise words from my Mentor in 1962. They are still
    valid now.

    "You will go broke just as surely as sitting on the beach drinking beer
    all day unless you make enough profit to be able to replace your gear
    when it wears out".

    Here's another. This time from me.

    If your camera cost $3k and it is guaranteed for 30K of clicks then the
    cost of pressing the button $3.00. - (Don't worry about the math adding
    up, I've done it correctly) Of course you have to depreciate the lenses
    and the flash too so if you charge less than $300 to press the button
    100 times, you are losing some serious money and you ought to stick to
    your day work because you won't make it in this game.

    Add to this the need to make at least some profit, pay for insurance on
    the day (maybe $250) and get some prints made (8x10 = $16 each at a pro
    lab) and you are undercutting your cost and creating an environment of
    expectation that will damage every other Photographer this 'artist'
    comes in contact with for years to come.

    Basically people like you are bad for my business and every other
    Photographer's business. Don't worry about your photographic ability...
    Get a calculator and check the facts. They just don't add up.

    Now the serious advice... Get someone with half a clue about business to
    do your costing. You don't have the ability to do it yourself if you
    think you will even break even at $100 for 100 clicks.

    [email protected], May 14, 2005
  7. [email protected], May 14, 2005
  8. Mark

    s Guest

    s, May 14, 2005
  9. Mark

    googlegroups Guest

    I'm dreading the day my new camera reaches its 150,000 shutter life
    cycle and I have to throw it out... probably with the lens attached
    just to be safe...
    googlegroups, May 14, 2005
  10. Mark

    Guest Guest

    If your camera cost $3k and it is guaranteed for 30K of clicks then the
    Couldn't resist the challenge :) ...

    If I divide $3000 by 30,000 I get a result of 10 cents.
    Am I missing a part of the equation?

    Guest, May 14, 2005
  11. Mark

    Poxy Guest

    Yes you are, *and* you are ruining his business too. Stop it.
    Poxy, May 14, 2005
  12. Mark

    Poxy Guest


    Or, to save you the time:

    Per day $733.00
    Per half day (2/3 day rate) $488.00
    Per hour $183.00
    Research (per hour) $139.00
    Film (1 B&W roll w/proofs or 1 colour roll) $66.00
    Film (1 colour neg roll w/proofs or 1 trannie) $81.00
    B&W prints 20 x 25 $36.00
    B&W prints 25 x 30 $45.00
    Lost or damaged transparencies or negatives $1790.00

    Damn, I gotta lose or damage me some transparencies or negatives!
    Poxy, May 14, 2005

  13. Absolutely... It costs the average professinal Photographer, $3 per
    click. Amortised cost + actual cost = the real cost.

    [email protected], May 14, 2005
  14. Mark

    s Guest

    I've got a drawer full of them, i must be sittin' on a gold mine here.
    s, May 14, 2005
  15. Mark

    Serge Guest

    Hi all,

    I find my costs are higher than $3 per click! Maybe if you do not want to
    lose too much on this favour, just pay him the $100 not to do it and spend
    the day job hunting! This will be allot more profitable than paying for the
    pleasure of clicking the shutter button at someone.

    Ok really, the LOW end of Australian rates are about $300 for a couple of
    hours + prints + digital costs (i.e.. processing + capture + delivery) for
    this sort of stuff for one time, one year use. (editorial only)

    Serge, May 15, 2005
  16. Mark

    Lionel Guest

    No, at those figures, it's $0.10 a press.
    ($3,000 / 30,000 = $0.10)
    Lionel, May 16, 2005
  17. Mark

    Guest Guest

    Don't go there, Lionel. I've already had a mild kicking for
    coming up with the same result :)

    Guest, May 16, 2005
  18. Mark

    Guest Guest

    The sentence reads to me as if he's only talking about the
    $3k camera, and not including extras like lens, flash units,
    insurance etc. It might just be faulty wording, though, rather
    than faulty arithmetic. I find it incredible that a $3k camera
    would end up costing $90,000, even after adding "amortised cost".

    Guest, May 18, 2005
  19. Mark

    Hayden Guest

    Yeah, it's a real bugger this capitalism.


    "You can't fit the truth on a t-shirt, man."
    "That'd fit."

    Due to idiotic Australian laws:
    Permission given to freely distribute,
    or not, really I don't care.
    Hayden, May 18, 2005
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