How much should I charge ?

Discussion in 'UK Photography' started by Coolasblu, Nov 17, 2004.

  1. Coolasblu

    Coolasblu Guest

    I have been approached by an insurance company to supply a picture for their
    policy documents and forms. They expect a print run of about 10,000 a year.
    Any idea how much I should be charging for this ? They are UK Based.
     
    Coolasblu, Nov 17, 2004
    #1
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  2. Coolasblu

    Mark Dunn Guest

    The NUJ have a table of rates paid. My feeling would be a couple of hundred.
     
    Mark Dunn, Nov 18, 2004
    #2
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  3. Coolasblu

    Coolasblu Guest


    I checked with Getty Images and the price ranged from about £500 to a few
    thousand!
     
    Coolasblu, Nov 18, 2004
    #3
  4. that's why insurance companies only rarely buy from GettY

    £150-200-250 or so for a typical short run small leaflet photo. It
    depends what it is worth to the client. If the photo is going to lead to
    them selling £10,000 more insurance directly and purely as a result of
    that image appearing, then it's worth £250. If it is purely decoration
    and will have no effect at all on their bottom line, then it is worth
    whatever they will pay voluntarily, and no more.

    The best way to find out is to ask for £500 and then if they laugh and
    run away, try £400... £300... £250 until they say yes! Without going to
    anything silly like fifty quid.

    David
     
    David Kilpatrick, Nov 18, 2004
    #4
  5. Coolasblu

    Coolasblu Guest

    Thanks David,

    The company says its for their policy documents and insurance forms. ABout a
    10,000 run per year. I was hoping for around the £500 mark at least... I'll
    let you all know!
     
    Coolasblu, Nov 18, 2004
    #5
  6. Coolasblu

    Steve Guest

    Or you could suggest that they try something a little more realistic like
    www.istockphoto.com where it will cost maybe £2. I'm not suggesting thats
    the right rate, but this is only a form, not the side of a bus or similar!
     
    Steve, Nov 26, 2004
    #6
  7. Coolasblu

    GwG Guest

    Probably better sticking with the IT market Steve.
     
    GwG, Nov 26, 2004
    #7
  8. Coolasblu

    Coolasblu Guest

    Erm... I don't think so.
     
    Coolasblu, Nov 26, 2004
    #8
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