Well I've put about 1,500 pics thru my new camera, and I still miss my viewfinder. A viewfinder was one of my must-have bells, along with AA bateries, 10X, and so forth. I got all my bells except the viewfinder. (I got the 0 Canon sx120is with three-inch screen and the CHDK supercharger freeware hack.) I rationalized, Well the new technology is probably much brighter. (After all, my old digicam was more than five years old, one young clerk never even heard of its SmartMedia card!) Technically, I'm sure it must be brighter. But perception-wise, (and what else matters?) no, it is not. It works well inside and is still a dog shooting wildflowers and such outside in direct sunlight. And it's still OK for shooting family and vacation snapshots and vistas outside. (And other general things that I'm VERY happy with...Good Camera!) Bottom line? I'd do it again facing the same choices, but I'd gladly pay more for a viewfinder. It's kinda a biggy in my book. But the industry doesn't see it that way. And sadly I contributed to that.... ======== [URL]http://preview.tinyurl.com/68aasjl[/URL] to photographyblog.com.... Panasonic G3 Question and Answer Published: May 12, 2011 ....a month prior to the May 12th release of the Panasonic Lumix DMC-G3,... JM: “The factory is saying that the CSC (Compact System Camera) market will be bigger than the SLR market by 2013. I think probably in Japan that will happen by 2012 – but obviously this is a global view. That means the SLR market will contract, something like a 30% reduction. But we do see that, while the compact system camera will be a substitute for SLR, because it will bring in so many more customers the overall market will expand. [For the purpose of tracking sales] we've split mirror-less CSC into two categories: with viewfinder and without viewfinder. In Asia what they're finding is a real explosion of the [Panasonic] GF product, the [Sony] NEX product, where the miniaturisation of the camera is what's important. The fact that there's no viewfinder isn't as important to start with, whereas in Europe and America – and especially the UK – people still love shooting with a viewfinder. Where they're saying globally the smallest category will be viewfinder product, actually in the UK – and we've seen it in sales of our G1, G10, G2 and GH range – people still love shooting with a viewfinder.” Question: At the moment you only have one CSC product without a viewfinder (the Lumix DMC-GF2). Does this mean that you will change that emphasis? JM: “As a business this is clearly where we see potential. ..... Question: The original target market for CSC was people who wanted to upgrade from a compact to a DSLR. But there are now also a lot of people selling their DSLRs and buying a compact system camera instead? JM: “I think that's definitely right. Every time we do a promotion in the UK we can capture customer data – we did a survey after our Christmas 2010 sales promotion and, of the 400 people that came back with a response, 50% of them classed themselves as a novice – as in they'd never had a SLR before – but the other 50% said I'm an enthusiast or pro and I'm either replacing or adding to my kit. So we've shaped our advertising in the UK around that too. With the G1 and the G2 we .... ....Question: Do you think CSC could help to kill off the DSLR at the entry level? ............snips ..... We do actually do very well with the 40+ age group, people don't want the big and bulky lenses that they didn't mind lugging around when they were 30-something. They don't want or need to be flashy with the big kit. My target issue with the marketing is to increase our sales in the 30 to 40 bracket where that's a big opportunity. Those people have been shopping quite heavily based on trusted brands. Everyone will recommend a Canon or Nikon, just as with travel zoom everyone will recommend a Panasonic TZ because it's strongly established. It's recommendations that are driving the sales of DSLRs the same way they are with the TZ. The job is to get ourselves onto the shopping list with the G series and grow that awareness. We're having people say about the GF that it totally reinvigorated their street photography –