KODAK firmly wedged in the camera toilet

Discussion in 'Kodak' started by RichA, Oct 12, 2007.

  1. RichA

    RichA Guest

    Kodak had to pay Polaroid $900M for patent infringement.
     
    RichA, Oct 17, 2007
    #21
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  2. RichA

    C J Campbell Guest

    Kodak has been part of the Olympics for more than 100 years. They were
    among the top 12 corporate sponsors of the Olympics for the last 20
    years. A decision like that could not have been made lightly.

    Kodak says they want to re-focus their marketing strategy closer to
    their consumers, which sounds like corporate gobbledy-gook to me. It is
    not as if they cannot afford the sponsorship, either, so they must have
    other reasons. Some analysts say that what Kodak means is that they
    think their brand is so strong that they no longer need to do things
    like sponsoring the Olympics, but instead they want to spend more
    effort on promoting different parts of their product line. There are
    too many people like RichA who have no concept of what Kodak does or
    just how large a company it is, so Kodak wants to rectify that
    situation.

    In other words, they want to re-focus their marketing strategy closer
    to their consumers. Everyone knows "Kodak." Too many people do not know
    what Kodak does. Sponsoring the Olympics will not make Kodak a
    household word or more famous. Neither will it promote any particular
    product line or help any of their divisions. I think Kodak woke up one
    morning, thought about the Olympics, and asked themselves, "Why are we
    doing this?" and could not think of a single good reason. Advertising
    at the Olympics does not sell more printers or copiers or printing
    plates or even little digital cameras. Talking about printers and
    copiers and business services and high quality advertising plates and
    digital cameras sells those things, though, and that is where Kodak
    probably decided they needed to redirect their advertising dollar.
     
    C J Campbell, Oct 17, 2007
    #22
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  3. RichA

    C J Campbell Guest

    Whether that is true or not (and no one here considers you a reliable
    source of information) it does not make the Trimprint an Instamatic
    camera. Instamatics were exactly as TRoss described them. They were not
    instant printing cameras. Most used a variant of 35mm film, such as
    126, had no way to change shutter speed or aperture, and you took the
    film to the drug store to be processed -- it usually took a few days. I
    had a couple Instamatic cameras, including the original 126 Instamatic
    that replaced my Brownie. It used flash cubes, which was a real
    convenience over those big bulbs used by the Brownie, and you could get
    a telephoto to fit on the front of the lens. I actually took some
    fairly nice pictures with it, IIRC, but they are probably stuck away in
    some moving box now, if not thrown out.
     
    C J Campbell, Oct 17, 2007
    #23
  4. I'm sorry, but this post makes far too much sense....

    <s>

    A nice analysis.
     
    John McWilliams, Oct 17, 2007
    #24
  5. RichA

    RichA Guest

    What's that old Jewish saying, "A drowning man will grab even the
    point of a sword?"

    Read this:

    Kodak: Film here for 'quite some time' -
    http://www.amateurphotographer.co.u...iew_with_AP_news_149829.html?offset=&offset=1

    Tuesday 16th October 2007
    Chris Cheesman

    Film will be with us for 'quite some time', according to Kodak's UK
    boss, who was speaking after the firm announced a revamped version of
    Professional T-Max 400 black & white film. Speaking to AP, Julian
    Baust, chairman and managing director of Kodak Limited (pictured)
    said: 'There is still reasonably good demand in the UK. Sure it drops
    each year in the amateur area but there is still demand there and we
    are still bringing out enhanced products in the pro area.' He added:
    'There is no intention to back away. It's a great product.' Due out
    in the UK in January Professional T-Max 400 boasts 'finer grain and
    higher sharpness' Kodak launched the film on the back of recent
    research which showed that professional photographers believe film
    'better captures certain images, particularly b&w photos', than
    digital imaging. Kodak has recently stated that 22% of its worldwide
    business last year stemmed from film-based products. Kodak film is
    also used in movie-making. For details of the new T-Max 400 film
    visit www.kodak.com/go/bwfilms.
     
    RichA, Oct 17, 2007
    #25
  6. RichA

    TRoss Guest

     
    TRoss, Oct 17, 2007
    #26
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