Kodak to layoff another 10,000. Declining film sales cited.

That shows what these dummies think of women. Kodak realized at some point
that women make most pictures, certainly most 6x4 prints they want to sell.

They went all the way after that market and started advertising Kodak
moments and family fuzz, switching from men-oriented advertising focused on
technology, curves and gadgets. They know that women's heads are not capable
of comprehending ISO speed and they don't retain well numbers in general.
However, women respond well to simple short words such as "bright", "fast",
"clear", "sharp", "share", "sun" and "fun".

c23

 

It's fine presenting things for the non-savvy, but you still have to have
the info clearly available for the savvy also - There's nothing wrong with
putting "Bright Sun" on the pack, but what's wrong with also putting "100"
on it for the people who buy on specification? One area where I think Kodak
has gone wrong is that it has only targetted the lowest common denominator,
and just assumed that they'd still be able to sell to other people.
Women (and many other non-techos) might not understand what all the numbers
mean, but they do understand what looks good, something Kodak seems to have
forgotten. The general public is fast realising that Fuji film + Fuji
printing = Better looking than Kodak. In the digital printing arena it is
even more pronounced where Fuji Frontier blows away Kodak Dye-Sub Kiosks.
It seems Kodak put all their eggs into the "Easyshare" system, assuming that
people would switch from film to taking digital photos and printing them at
home on their easyshare printers. In doing so, Kodak has left all their film
technology in the 80's, including their minilabs. Now, those who are still
using film aren't using Kodak film or printing because it isn't as good.
Those who want to print their photos get it done at Fuji/Agfa/Konica digital
labs because both the quality and price is better. Meanwhile in Kodak's
little world people are still someday going to start printing all their
photos at home on their Kodak Easyshare printers, paying a premium price for
an inferior quality print so they can have the convenience of instant. Hang
on, didn't polaroid have an expensive, lower quality product that was
instant? Doesn't the fact that the world stayed using regular film instead
of switching to Polaroid tell Kodak that the bulk of the marketplace prefers
quality over speed?

 

When did they axe Kodachrome? I am still buying it ...

;-)

 

It was discontinued late last year. AFAIK production has stopped, but there
is still a lot floating around in retail/wholesale channels. I don't know if
the movie film versions were also discontinued. Kind of academic for me
anyway, as there hasn't been anyone in Australia to process it for about 3
years.

 

Kodachrome 25 was discontinued, but Kodak still claims to produce
Kodachrome 64 and 200. There are 3 labs that process it.

Did Kodak ever announce officially that they were discontinuing
Kodachrome's remaining emulsions? Might they have discontinued it in
only certain parts of the world?

 

Australia used to have a lab. That was closed a couple of years ago.
Distribution of Kodachrome in Australia was discontinued as well.
Kodachrome is alive and well in the rest of Christendom....

 

Kodachrome 64 is still being produced. 25 went several years ago.

I'm not sure about 200.

 

Yup, alive and kicking! PKL and KL!

 

http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2/3/9/7010/6994/1095&pq-locale=en_US

 

It would appear that Fuji is not having much better luck with film
sales.
http://www.marketwatch.com/news/story.asp?guid={C12D964C-CCF7-4993-8EFD-A8ACB31228DF}

Scott

 

http://www.kodak.com/global/en/prof...dachromeIndex.jhtml?id=0.1.18.14.9.22.7&lc=en

 

Perhaps the corporate implosion of Kodak might be the best thing,
because there are physical plant and trained workers in Rochester who
might be reorganized to produce film on a lean basis.

 

Yes, Kodak will reorganize and produce film on a lean basis, but it sadly will
be in China and not in Rochester. And those thousands of Rochester trained
workers will now be operating a Fuji mini lab at their new WalMart store. Or
maybe only about 10 of them.

Michael