Mobile phone products - pricing or principle?

Discussion in 'Professional Video Production' started by info, Sep 24, 2006.

  1. info

    info Guest

    5-Minute TV has produced material for distribution via the web - the
    end user being mobile phone users (as you know there is quite a few of
    them).

    Some of our material is free other is pay per view. Despite encouraging
    downloads of PC and MAC downloads people are slow to pick up on the
    mobile download side.

    What are your thoughts? Is it just the principle of paying for material
    (25p - less than 50c) or is it that people don't know the
    technology/products exist?

    Teeboy
    5 Minute TV
     
    info, Sep 24, 2006
    #1
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  2. I suppose it's a mixture of effects - are you aware that several phone
    operators only permit browsing of "walled garden" content, i.e.
    streams, pages and downloads that only they provide, and the user is
    prevented from leaving their private internet area.

    An example of this approach is shown in this news article -
    http://www.cnet.com.au/mobilephones/phones/0,239025953,240064120,00.htm

    The other obvious question is, assuming http downloads (from a web
    server) rather than streaming from a media server - what format are
    the videos in ?

    There is a plethora of unsupported formats, which vary by phone
    manfacturer and even network, making it doubly hard to get good user
    experiences.

    For example, many but not all nokia phones support real player, most
    smartphones support windows media but not quicktime, some phones
    support 3gpp video but not all, and so on.


    Cheers - Neil
     
    Neil Smith [MVP Digital Media], Sep 24, 2006
    #2
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  3. info

    info Guest

    Good point about the way companies package their wares. I am in touch
    with 3's provider in the UK, a company called Mindscape - but they're
    not good at returning calls.

    We provide content in 3gp which in the UK seems to work on most phones,
    but I guess we'll need to do some more research on other formats.
     
    info, Sep 25, 2006
    #3
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