There is a new four page ad for the Fuji E1 digital camera appearing in photo magazines this month. It shows a pair of ray tracing diagrams comparing the "old" way light transverses a lens with the "new" way invented by Fuji. The new way light leaving the lens has all the rays parallel so that they strike the sensor at 90 degrees. There is no divergence as the rays approach the corners. The old way light spreads out as it leaves the lens. The only way light emerges parallel from a lens is if the subject is at the focal point. Perhaps the new Fuji only takes pictures at one (very short) distance? If they want to claim something about their lens design (less vignetting, perhaps), why not say that instead of making up phony lens diagrams.