Nikon now #1 in DSLR sales.

Discussion in 'Nikon' started by RichA, Dec 1, 2008.

  1. RichA

    RichA Guest

    Nikon snaps up DSLR number one spot
    Camera company finally knocks Canon off its perch

    Nikon has announced that it is now the UK's leading manufacturer of

    Speaking at the UK launch of the company's flagship D3X camera, the
    company boasted of a prosperous year, which has seen Nikon's DSLR
    sales growth expand by 333 per cent, compared 2004/05 figures.

    The official announcement is that Nikon is "number one for share by
    volume in the UK, Europe, USA and Japan."

    The impressive figure of 333 per cent is mainly due to Nikon in recent
    years getting aggressive in the DSLR market, making sure that everyone
    from first-time DSLR buyers to high-end professionals have the option
    to buy a Nikon-branded camera. This includes the recently announced

    Nikon beating Canon

    The fight in the DSLR market between Canon and Nikon has always been a
    close one, with last year's figures suggesting that Canon won the
    camera war by just one per cent – taking a 41 per cent market share to
    Nikon's 40 per cent.

    Predicted DSLR sales for Nikon for this year are around 3.3 million.
    Compare this to just 2 million in 2004, and the company's fortunes are
    definitely going in the right direction.
    By Marc Chacksfield
    RichA, Dec 1, 2008
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