A few weeks ago I had an interesting discussion with a guy whose\nbackground was in marketing and who had recently retired from an\nadvertising firm.\n\nHe pointed out that Adobe have two classes of customers for their\ngraphics products. There are the ordinary mortals like most of us who\nuse Paintshop etc because we want to. Call these group 1. And then\nthere are the people who earn their money in the field and for whom,\nfor various reasons, there is no real alternative. Call them group 2.\nHe said that for practical purposes this second group are locked in.\n\nHe then made the point that although if Adobe raised their prices they\ncaused a number of group 1 to drop out, virtually all of group 2 had\nto stay in. Basically Adobe were happy as long as the gains from group\n2 exceeded the losses from group 1.\n\nNeither of us knew whether or not Adobe had effectively raised their\nprices but my friend suspects that the prices will be effectively\nhigher once the introductory discount period is over. Outsiders can't\neasily tell without knowledge of update and renewal figures but my\nfriends feeling was that Adobe would end up making more money per\nlicensee out of their cloud software.\n\nHe also said he suspected that Adobe prices would tend to squeeze out\nthe amateur photographer (particularly in those parts of the world\nwhere Adobe prices are higher than the US). As has already been\nsuggested here, he thought that this would leave room for others to\nfill the void being left behind by Adobe.\n\nYesterday, when I closed Corel's PhotoPaint Pro I found myself staring\nat a pop-up telling me that as an existing user I could buy Corel\nDraw's Home and Student Suite for .99 as opposed to the normal\nprice of .99 (These may be NZ$ in which case US prices may be even\ncheaper). Never having heard of Corel Draw's Home and Student Suite I\nwent looking and found:\n\n[URL]http://www.corel.com/static/product_content/cdgs/hs2014/CDHS2014_Comparison_Matrix_EN.pdf[/URL]\n\nObviously the student's suite is a stripped-down version of the full\nGraphic Suite but from reviews it would seem that so much has been\nremoved that for experienced users it is only somewhat better than a\ntoy. Pity.\n\nNevertheless, Corel seems to be under pricing Adobe and trying to move\ninto the group 1 segment of the market. It is particularly interesting\nthat they are aiming at students: catch and train them young and you\nhave got them for life. :-)\n\nI also notice that Corel is developing a range of products for Apple.\nNothing much yet but watch that space.