Panasonic bails out of 4/3rds camera mfg'ing

Discussion in 'Panasonic Lumix' started by RichA, Oct 13, 2008.

  1. RichA

    RichA Guest

    And into micro 4/3rds.

    10 October 2008 10:16 GMT / By Stuart Miles

    Panasonic has admitted that it is unlikely it will be developing
    cameras for the Four Thirds format in the future.

    In an informal chat with Pocket-lint, the company's UK MD, Keith
    Evans, admitted that to try and sell a bigger DSLR camera after
    telling customers that a Micro Four Thirds system, which is smaller,
    was good enough would be hard.

    In an official statement to Pocket-lint Panasonic UK said:

    "Currently all of our resources have been concentrated on developing
    the Micro Four Thirds system. Although this will continue to be the
    focus of our efforts in the short term there is nothing to stop us
    developing Four Thirds cameras in the future, if the market
    requirement exists."

    The comments come as the company showed UK journalists the new smaller
    pseudo-DSLR model 2 weeks after Pocket-lint brought you the news from
    photography trade show, Photokina.

    Sporting a 12-megapixel sensor, the company has removed the need for a
    mirror (usually found in a DSLR) and in doing so been able to create a
    smaller device.

    Going on sale on the 1 November, the company has confirmed, as
    expected that the price would be £599.99.

    Panasonic has said that it plans to develop the Micro Four Thirds
    format into a system with a range of cameras.

    The company has already confirmed that a similar version of the G1
    with movie recording capabilities will be officially announced at PMA
    in March. We will keep you posted.
    RichA, Oct 13, 2008
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  2. RichA

    saycheez Guest

    This is a great concept for a particular market segment.
    This design is a major threat to low end traditional d SLRs and is likely to
    appeal to tyros moving up from digital P&S cameras more then larger, low end
    optical dSLRs.
    saycheez, Oct 13, 2008
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