Real Estate photography

Discussion in 'Australia Photography' started by Hek, Mar 24, 2008.

  1. Hek

    Hek Guest

    Just wondering how profitable real estate photography is these day? Have
    agents started doing some of their own digital stuff? I guess lower that
    could be for lower end properties. And what about floor plans? Do they
    expect the photographer to do that as well?

    Hek, Mar 24, 2008
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  2. Hek

    N Guest

    When I sold a house in 2000 the agent took the photos and had one of his
    staff do the floorplan.
    N, Mar 24, 2008
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  3. Hek

    Jeff R. Guest

    I'm pretty sure most agents do the photography themselves.

    The evidence?

    "Psssst... wanna buy a road?"

    I suspect their standards are not real high - and thence the possibility of
    profit for you very low.
    Jeff R., Mar 24, 2008
  4. The Real Estates started to do their own, however recently they have
    discovered that a lot of their agents don't have the talent nor the
    equipment to get the good shots needed for boards and posters or the high
    gloss magazines a lot of them are putting out these days.

    What has come out of this are a lot of "Real Estate Photography" companies,
    that specialise in this form of photography. A friend of mine shoots for
    one and I think they have around 5 or 6 shooters running around for the
    bigger agencies.

    There are still a few around doing it themselves, yon can really see their
    images stick out when looking on the net at properties, but they stand out
    for the wrong reasons.

    Mick Brown
    Michael Brown, Mar 24, 2008
  5. Yeah, I was talking to one guy doing this and he's using a D3 in DX mode
    with a 12-24/4 DX lens. Go figure! Buy a $5,000 camera and put a shitty DX
    lens on it. Of course I told him he needs a 17-35/2.8 and he looked at me
    funny. Of course if his clients don't care and they pay him.....

    Rita Berkowitz, Mar 24, 2008
  6. Hek

    Cryptopixel Guest

    In Queensland, High level (overhead) and panorama room photos are much
    in demand and highly paid... So I'm told!

    You need a telescoping hoist on the side of a van to get the high
    level stuff. You can step around shooting for panoramas of rooms.

    The hoist will set you back $5k but it comes back in spades - (so I'm
    told) by a videographer who also does real estate stills. He seems to
    be doing well enough with a $15k video camera and $10k x3 still
    cameras, a new van and of course the hoist plus God only knows how
    much worth of edit suite.

    Well... Maybe he's not doing so well. He was moonlighting as a wedding
    videographer with a broadcast quality Sony when I came across him.
    When I think about it, why would you use $20k worth of pro video gear
    to shoot a $300 wedding video if you were doing well at your day job?
    Maybe just to fill in the void, stop the boredom!

    I get $65 a shot from Ray White RE when there's a fence or other
    obstruction stopping their agent with a digicam from getting the shot.
    Lean pickings mate... Real lean. In 1972 I worked for a firm in
    Melbourne that did RE work. Their claim to fame was the overlay blurb
    they used on the enlargements.

    It was pretty lean pickings back then too. OK if you have other
    sources of income and use it to top up when you are outside or nearby.
    Whatever you decide remember Rita's 18 month rule.

    Turn your gear over every 18 months and minimize the cost of
    ownership. Amortize this cost into every job you do. When you do that,
    RE work is going to send you broke unless you just use it to fill the
    void, stop the boredom... Sorry Sam, I just had to do it!
    Cryptopixel, Mar 25, 2008
  7. Hek

    RV Guest

    Big demand for Poles in QLD.
    I make them

    32 of my 20M pole rigs Aus wide now in all states and NT (except Tas)
    Sent one to Sunshine coast 2 weeks ago, another the Bris shorlty
    1 to Cairns soon after.
    QLD inquires coming thick and fast more recently.

    No doudt you'll see one in time, hard not to, yellow vehicles with a
    scud missile on the roof. ;-)
    The Pole rig cost about 15K for a professional grade unit like ours.
    RV, Mar 27, 2008
  8. Hek

    Murray Crabb Guest

    I use the same lens for RE photography and the compliments pour in - not too
    much wrong with this DX lens in my view. It's what you do with the image
    afterwards that counts.

    Murray Crabb, Apr 4, 2008
  9. The 12-24/4 is an OK lens and was designed as a stopgap quick fix to fill
    the void caused by the DX format. It was an overpriced DX hack that was
    designed to replace the 17-35/2.8. To even let this lens touch the D3's
    lens mount is blasphemy! But, then again, RE photography really isn't that
    demanding image quality wise.

    Rita Berkowitz, Apr 4, 2008
  10. Hek

    murrayc Guest

    Really? My experience in RE over many years says image quality means plenty
    and quality gets noticed.

    murrayc, Apr 5, 2008
  11. Apparently not, especially when you see a lot of these hacks shuffling
    around with $150 P&S cameras, the better and more professional ones do use
    some type of dSLR with the wrong lens attached.

    Rita Berkowitz, Apr 5, 2008
  12. Hek

    murrayc Guest

    Once upon a time I used to be associated with a company that uses
    telescoping poles (or similarly constructed types of poles) on its vehicles
    in NZ. Some of the NZ built prototypes were very good although back then,
    even though they were not as elaborately mechanically and electronically
    detailed as yours. In early 2007 I was supposed to have had a loan of a
    pole-equipped vehicle to take high shots but the camera operating remote had
    problems when the camera was in the air. Never did hear if they had it fixed
    or not, but I was told it was difficult to find someone locally who could
    repair or replace it. Consequently that vehicle was out of action for many
    weeks and I never did see it. Don't know who actually manufactured the unit,
    or its source, but it was one factor and concern which lead to my not
    investing $$$ in a business opportunity in that organization!

    murrayc, Apr 5, 2008
  13. Same here, but I'm not going to fool myself into thinking that any
    photographer's photos are going to be the deal maker or breaker. Don't get
    me wrong, I'm all for supplying the very best images to get the job done,
    but this is an industry that the point of diminishing returns is quickly
    Well, I've seen a $2.5 mill. row home sold with the utmost of shitty P&S
    pictures and a $22 mill commercial property that was advertised with the
    very best high res and professionally taken images possible grow moss from
    lack of interest. The bottom line is the property sells itself. Thinking
    otherwise is foolish.

    Rita Berkowitz, Apr 6, 2008
  14. How true! Sadly, this is the norm for this segment.
    Yep! This is the typical scam that is so prevalent in that industry. If
    they were given decent pics on the first tier of service these companies
    wouldn't be able to sell the more "exclusive" packages.

    Rita Berkowitz, Apr 6, 2008
  15. Have to disagree there Rita,

    I have been seeing a major change in RE photography here lately. Especially
    in the high end market, they are really going for the higher quality style
    of shots.

    Nearly all of the affluent suburbs produce high end glossy magazines which
    require very good quality shots. But the clients are paying for the
    service, which makes the property stand out amongst the hundreds listed.

    Mick B
    Michael Brown, Apr 7, 2008
  16. Hek

    Tony Polson Guest

    Real Estate is a major part of my workload. It has got to the point
    where anything less than top quality shots stand out in the property
    magazines because the overall standard is so high. The recent
    slowdown in the property market hasn't affected this.

    If anything, there is even greater pressure to present properties as
    well as possible in order to gain the best price in a market whose
    prices are static at best, and noticeably beginning to fall. More
    money is being spent on marketing properties, not less, and one sign
    of this is an increase in demand for full page images, A4 and bigger.
    Tony Polson, Apr 7, 2008
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