Saleability of vertical shots?

Discussion in '35mm Cameras' started by Bob Martin, Jun 8, 2004.

  1. Bob Martin

    Bob Martin Guest

    I have been working for a company that stipulates horizontal framing
    of all 35mm slides.

    Can someone with broader experience in the commercial field advise if
    there is a prevalent bias against vertical framing in terms of general
    desirability or price paid?

    I would suppose this might be attributed to horizontal shots offering
    more latitude for graphic designers.

    Thank you,

    Bob Martin, Jun 8, 2004
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  2. Not doing a whole lot of commercial sales myself right now, but price
    paid is almost always based on usage, generally how large, how many copies,
    and how 'upscale' the use/publication. I've never seen or heard of
    differing prices for horizontal or vertical.

    Some uses require horizontal layout - calendars, for instance. But it
    depends on your market. It's just as good to shoot verticals, especially of
    a strong subject with lots of open space, to nail those magazine cover
    sales. Whenever you can do both for a subject and have it work, do so. And
    it broadens your creativity too.

    - Al.
    Al Denelsbeck, Jun 8, 2004
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  3. Bob Martin

    mr. chip Guest

    The upright format of magazines springs to mind... They may (generally
    speaking) prefer the vertical.

    mr. chip, Jun 8, 2004
  4. Bob Martin

    Sabineellen Guest

    I read somewhere that magazines, generally speaking, don't pay much anyway.
    Sabineellen, Jun 8, 2004
  5. Bob Martin

    TP Guest

    You obviously read the wrong magazines.

    TP, Jun 8, 2004
  6. I'm only an amateur with no commercial experience, but isn't the Sierra Club
    calendar vertical?
    son of yellow river, Jun 8, 2004
  7. Bob Martin

    GarryAC Guest

    The Mag I work on Pays anything from £25 to £250 per shot depending on size
    GarryAC, Jun 8, 2004
  8. Bob Martin

    Alan Browne Guest

    Contact them and ask _them_ why (they're the ones with the rule).

    It may be simply for image catalogue reasons.
    Alan Browne, Jun 8, 2004
  9. Back in the olden days, vertical compositions were said to be preferred
    because magazines and books were taller than wide. There are always
    exceptions for calendars, double-truck spreads in magazines, etc., but the
    general rule was to shoot vertical. Since Post, Life, Look, et als. paid
    more than newspapers and college texts, that was the money shot.

    Nowadays, many of the images will be used on the Web where people have
    landscape monitors and layouts are governed more by the appearance in a
    browser. Layouts are looking more like the above-the-fold newspaper than
    magazine spreads, and the Web page is more likely to be horizontal than

    As another poster said, ask the company the reason for its policy. But if
    you have the opportunity, I'd suggest shooting both horizontal and vertical
    to preserve your options. All those guys who shot only vertical now find
    themselves at a disadvantage, right? Cover your bases and shoot both ways
    because we don't know what the next big thing will demand.
    Phil Stripling, Jun 8, 2004
  10. Bob Martin

    Bill Tuthill Guest

    Yes it is. At least the Sierra Club Wilderness Calendar
    has been vertical for many years.

    Actually I think vertical shots are more saleable than
    horizontals. About 2/3 of my magazine publications were
    verticals, or verticals cropped from horizontals.

    BTW, the Patagonia catalog has some nice photography!
    Has anybody seen and appreciated it?
    Bill Tuthill, Jun 8, 2004
  11. Bob Martin

    Alan Browne Guest

    Is it 35mm? If MF/LF then it hardly matters, any orientation can
    be cropped for more than required res on a calendar.
    Alan Browne, Jun 8, 2004
  12. Bob Martin

    Gordon Moat Guest

    Wow, that is quite a change from my experiences. The only stuff that I
    have done that was mostly horizontal was architectural interiors
    photography. Automotive imagery offers some horizontal imagery
    opportunities, but I have not yet heard of any strict requirement, nor
    There is a prevalent bias towards vertical images in magazines, and
    editorial work. Advertising is similar, though slightly more horizontal
    work is acceptable.
    Graphic design, or design for print, is another portion of the
    professional creative work that I do. The end use often dictates the
    layout, or crop. Product brochures can be horizontal for book or pamphlet
    usage, especially true of automotive and marine imagery. Smaller products
    are often more vertical, reflecting smaller brochures.

    The best advice I can offer you as to design friendly imagery, is to
    leave large areas of uniform colour, or white space, to allow for
    placement of text. While that is not always used, since text can go on
    any side of an image, it is something to consider when creating those
    You really have me curious about what the end product printed pieces will
    be. Is the layout of the final printed piece dictating the orientation of
    the images?

    <> Coming Soon!
    Gordon Moat, Jun 8, 2004
  13. I'd guess most of the photos are MF/LF.
    son of yellow river, Jun 9, 2004
  14. anyway.

    Can't imagine you read that in a magazine.
    Martin Francis, Jun 9, 2004
  15. anyway.

    Surely, you mean they don't pay much for your shots

    Tony Parkinson, Jun 9, 2004
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