Sony create new brand for their DSLRs

Discussion in 'Sony' started by wayne, Apr 25, 2006.

  1. wayne

    wayne Guest

    wayne, Apr 25, 2006
    #1
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  2. wayne

    Randy Howard Guest

    wayne wrote
    (in article
    Sony's marketing department must not have anyone technical at
    all in it.

    "alpha" = "pre-beta", or worse than beta in quality. Jeez. Is
    this an admission, or just a bad branding decision?
     
    Randy Howard, Apr 25, 2006
    #2
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  3. wayne

    PeterD Guest

    They've lost touch with reality! Apparently they were usinig the alpha
    version of reality and it crashed...
     
    PeterD, Apr 25, 2006
    #3
  4. I think they mean alpha as in first, number one, grade A etc.


    OTOH precious little information, and no doubt Sony will think it is in
    their interests to make the new stuff as incompatible as possible and slug
    the software...
     
    R. Mark Clayton, Apr 25, 2006
    #4
  5. wayne

    Beach Bum Guest

    I think it's truth in advertising. <g>
     
    Beach Bum, Apr 25, 2006
    #5
  6. wayne

    jls Guest

    There are many uses/definitions of "alpha". Choosing our "techie" one
    to characterize a non-computer related product seems a bit odd.

    BTW, Alpha was also used in the name of one of the best 64-bit
    hardware platforms ever made.
     
    jls, Apr 25, 2006
    #6
  7. Yes, past tense ... as in, no longer made.
     
    Thomas T. Veldhouse, Apr 25, 2006
    #7
  8. Only in software testing.

    Alpha also means beginning or first.

    Every heard the term "Alpha Male"?


    --

    "I have been a witness, and these pictures are
    my testimony. The events I have recorded should
    not be forgotten and must not be repeated."

    -James Nachtwey-
    http://www.jamesnachtwey.com/
     
    John A. Stovall, Apr 25, 2006
    #8
  9. wayne

    Stephen Guest

    It's not a new brand. It's Minolta's brand name that they used for the
    Asian/Japan market.

    Stephen
    --
     
    Stephen, Apr 25, 2006
    #9
  10. Yes, bad marketing and high prices killed it. That doesn't alter that
    fact that it was one of the best CPUs ever made. FWIW, there are many
    Alpha systems still running.
     
    Måns Rullgård, Apr 25, 2006
    #10
  11. wayne

    Roy Smith Guest

    Actually, I think HP is stil building alphas. But they certainly are
    at the end of their life and the only people who are buying them are
    people who have some serious backwards-compatability need to fill.

    That being said, the alpha died for the same reason the sparc and
    PowerPC died; nobody particularly cares what processor you're running
    on any more. CPUs have become commodity items, and Intel knew how to
    win in a commodity market.
     
    Roy Smith, Apr 25, 2006
    #11
  12. Intel only won for the same reason Microsoft did: a very bad decision
    made by IBM some time around 1980.
     
    Måns Rullgård, Apr 25, 2006
    #12
  13. wayne

    Prometheus Guest

    Didn't Intel buy the Alpha core for the Pentium, or was it the other way
    round.
     
    Prometheus, Apr 25, 2006
    #13
  14. AMD licensed a part of the Alpha (an internal bus or something) for
    the Athlon line. Intel later bought the entire Alpha platform off
    HP/Compaq/DEC, possibly to use bits of it in future CPUs, or just to
    kill off some competition.
     
    Måns Rullgård, Apr 25, 2006
    #14
  15. wayne

    Randy Howard Guest

    R. Mark Clayton wrote
    I know what they think it means, but it seems to me sort of like
    the Chevy Nova fiasco ('No go' in Spanish). The SLR market is
    populated heavily by techies these days, and it's sure to
    backfire on some of them.
    I've purchased too much crappy product from Sony in the past and
    won't do it again. Plus, after the whole rootkit fiasco, I
    wouldn't buy anything from them if they bought out Nikon and
    Canon both. I'd just start shooting a Mamiya or something, and
    damn the expense.
     
    Randy Howard, Apr 25, 2006
    #15
  16. wayne

    Randy Howard Guest

    Beach Bum wrote
    Based upon their product quality in recent years, it's the most
    honest thing they've said in quite a while.
     
    Randy Howard, Apr 25, 2006
    #16
  17. wayne

    Randy Howard Guest

    jls wrote
    Calling a digital SLR "non-computer related" is an entertaining
    stretch of the imagination.
    I knew somebody was going to bring that up, so I saved the
    obvious reply until now: "Look where that got them". :)

    And sorry to burst your bubble, but I worked on Alpha hardware a
    the time, and the current crop of Opteron SMP boxes run circles
    around them and are far better system.
     
    Randy Howard, Apr 25, 2006
    #17
  18. wayne

    Randy Howard Guest

    Måns Rullgård wrote
    And what processor would you have chosen in 1980 had you been in
    charge?
     
    Randy Howard, Apr 25, 2006
    #18
  19. wayne

    Randy Howard Guest

    John A. Stovall wrote
    I've also seen it in proto hardware stages, but less commonly.
    I'm aware.
    Of course. You really think Sony will represent the "Alpha
    Male" in the D-SLR market? I hope not, that'll really knock the
    starch out of your Canon love-fest John. :)
     
    Randy Howard, Apr 25, 2006
    #19
  20. wayne

    Randy Howard Guest

    Stephen wrote
    It probably makes sense there. I suspect techies in those
    countries might use a different term for early software builds
    than in English speaking countries.
     
    Randy Howard, Apr 25, 2006
    #20
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