Sony making anything that's a replacement for the A700?

Discussion in 'Sony' started by David Orriss Jr, Jan 9, 2010.

  1. Seems like Sony is doing over-the-top cameras and a bunch of low-end
    cruft but nothing that is a pro-sumer or serious hobbyist camera like
    the A700 any more.

    Anyone heard anything to the contrary? I'm not seeing much in the
    trades. Disappointing, to say the least.
     
    David Orriss Jr, Jan 9, 2010
    #1
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  2. David Orriss Jr

    Bruce Guest


    Surely Sony's prosumer camera is the A850?

    Lower than expected sales have forced Sony to curtail investment in
    the Alpha DSLR range. An investment program that was to include seven
    new lenses has been cut back to only three. Investment in new DSLRs
    is on hold. The A850 must have cost Sony very little to develop and
    was a desperate measure to try to sell more 24 MP sensors.

    Sony has attempted to buy market share by selling at below cost. The
    Alpha range is losing Sony *a lot of money*. While this was probably
    acceptable for a short time when a big rise in market share was being
    "bought", the rise in market share has fallen well short of
    expectations. Sony hasn't even been able to exploit Pentax's loss of
    DSLR market share because Micro Four Thirds is proving so popular.

    There must be a limit to how much money Sony is prepared to lose on
    the Alpha range. At some point, Alpha either has to start turning a
    profit or Sony will have no alternative but to kill it off.
     
    Bruce, Jan 9, 2010
    #2
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  3. Price is what I'd consider a bit high for prosumer. Also there's the
    fact that it's missing an internal flash. HOWever the full-frame and
    other features of the camera are very nice.
    Given the configuration of the 850 vs price vs your synopsis above, you
    are probably correct.

    I hope they are able to turn around their efforts and continue in the
    camera business. However, they're not going to succeed by doing what
    amounts to little more than subtle variations of the A100...
     
    David Orriss Jr, Jan 9, 2010
    #3
  4. David Orriss Jr

    Bruce Guest


    Sony bought themselves a yawming credibility gap by basing the Alpha
    series on a range of (D)SLRs that had already died once under the
    (Konica) Minolta brand. It died for a reason - it wasn't good enough.

    Having saddled themselves with a DSLR line that had a poor reputation,
    Sony made the same mistake as Minolta by having a confusing range of
    lenses. In fact Sony *added to* the problem by introducing Carl Zeiss
    lenses, but not enough of them.

    You cannot plan an outfit around Sony Alpha DSLRs and all-Zeiss lenses
    because the Zeiss lenses don't yet cover the full range of focal
    lengths. So you end up with a mixture of Sony/ Minolta and Carl Zeiss
    glass with differing optical qualities and colour rendition that
    doesn't match.

    The recession has come at a bad time for Sony with margins being
    squeezed. It is now likely that the Alpha range will lose money for
    several more years.

    Where will it all end? Or more to the point, when?
     
    Bruce, Jan 9, 2010
    #4
  5. David Orriss Jr

    Robert Coe Guest

    : On Jan 9, 3:06 pm, David Orriss Jr
    : > Seems like Sony is doing over-the-top cameras and a bunch of low-end
    : > cruft but nothing that is a pro-sumer or serious hobbyist camera like
    : > the A700 any more.
    : >
    : > Anyone heard anything to the contrary?  I'm not seeing much in the
    : > trades.  Disappointing, to say the least.
    : >
    : > --
    : > (remove 'invalid domain' to reply)
    : >
    : > Killing all posts from Google Groups
    : > The Usenet Improvement Project:http://improve-usenet.org/
    :
    : The A700 was about $1300 when introduced. Stretch a bit and get the
    : A850 for $2000.00.

    That's almost a 54% stretch. Did David tell you he just hit the lottery or
    something?

    Bob
     
    Robert Coe, Jan 9, 2010
    #5
  6. LOL! Agreed.. especially in this economy...

    I can always dream big I suppose.. :)
     
    David Orriss Jr, Jan 10, 2010
    #6
  7.  
    Chris Malcolm, Jan 11, 2010
    #7
  8.  
    Chris Malcolm, Jan 12, 2010
    #8
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