Vistek Ottawa

Discussion in 'Digital SLR' started by U*U, Oct 24, 2009.

  1. U*U

    U*U Guest

    Anyone else think that their new Ottawa store is a little "over-the-top"
    for the Ottawa market?

    What kind of overhead is that huge store going to have, $40 K or more a
    month?
     
    U*U, Oct 24, 2009
    #1
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  2. U*U

    The Henchman Guest

    Vistek is branching out, not trying to be just an uppity pro store,
    like it is in downtown Toronto. But they are taking the right path.
    Businesses that scale-back (especially on advertising) in a recession
    lose clientel and sometimes never get it back.

    ------------------

    I might be the only person with this opinion but I feel the need to share my
    expierence:



    Vistek in Mississauga is run by snobs for snobs. They will not help
    amateurs learn new equipment or guide them thru the process of learning new
    slr equipment. When shopping for my first SLR I had questions on a Pentex
    and a Nikon and received no help in the explanation of the functions, scroll
    wheels, in camera menu features and consumer lens choices. When asking for
    a demonstration of a Canon XTI versus D60 and asking about available Zoom
    lenses I was refused a demonstration.



    When I signed up for a SLR beginner photography class at a community centre,
    the woman that taught the class was also one of the three salespeople from
    vistek Mississauga that I felt offered no support to beginners. She was a
    good teacher at the class and was a professional photographer on the side.
    Why couldn't she offer even a little bit of this insight to me when I was
    interested in spending $1200 and not a $70 four week class.



    Henry's in Mississauga and Hamilton on the other hand did take the time to
    help. They had the available staff to have the patience to teach and
    demonstrate those who are new to dslr technology. I purchased 2 lenses
    there and maybe a flash unit in the very near future. Henry's also has a
    large selection of used equipment. Also I found Black's hands on teaching
    lead me to my Nikon D80 instead of a D60 or a Pentex k510 or 410 or a Sony
    a300. I did not buy my camera at Blacks but I will never forget their
    service to me.



    I had visited Vistek Mississauga 3 times and all three times have felt very
    disappointed in their level of service to amateurs and newbies. This is a
    store that I will tell all beginners and amateur photographers to avoid.
    Maybe the pros and pro-sumers enjoy Vistek and that's fine, They can keep
    their store. But if they want the entry level crowd amateur crowd, which is
    far larger and has a higher pool of money, even at lower price margins, I
    will do my best to encourage to not spend their hard earned money at a
    Vistek. Since buying my $650 camera, I have since purchased a $800 lens, a
    $250 lens, a $70 camera bag, $60 in SD cards, and about $30 in camera
    cleaning supplies plus about $90 in frames.



    I'm sure a few professionals will laugh at the low amount of money I paid
    for my gear, but it's gear that I am proud to own and I attempt to use as
    often as I can. For every professional and uppity type there is out there,
    you can expect 5 of me. If Vistek wants a piece of the amateur and beginner
    pie they need to vastly upgrade their training and service to those type of
    customer otherwise they'll need to remain content with their current
    customer base.



    Rant mode Off now Heh Heh.
     
    The Henchman, Oct 24, 2009
    #2
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  3. U*U

    Canonista Guest

    Vistek is branching out, not trying to be just an uppity pro store,
    like it is in downtown Toronto. But they are taking the right path.
    Businesses that scale-back (especially on advertising) in a recession
    lose clientel and sometimes never get it back.

    ----------------------------------

    Henry's on Bank Street, Ottawa have several Nikon snobs, they will only talk
    to you if you are going to drop $10K on high end equipment. If you aren't
    they'll walk away from you. They normally sell at MSRP. Vistek Ottawa don't
    walk away from you at all... they simply ignore you. The staff huddles at
    the far end of the shop. Galaxy in Ottawa is a little hole in the wall maybe
    1200 sq.ft, locally owned shop, only a couple staff members. But busting at
    the seams with cameras. I saw D90's everywhere, 7D's by the dozen, Hell I
    counted at least a half-dozen 5D mk.II's in plain site. I asked about a 5D
    mk.II body, it was only $2,999.99
     
    Canonista, Oct 24, 2009
    #3
  4. U*U

    Robert Coe Guest

    : Vistek in Mississauga is run by snobs for snobs. They will not help
    : amateurs learn new equipment or guide them thru the process of learning new
    : slr equipment. When shopping for my first SLR I had questions on a Pentex
    : and a Nikon and received no help in the explanation of the functions, scroll
    : wheels, in camera menu features and consumer lens choices. When asking for
    : a demonstration of a Canon XTI versus D60 and asking about available Zoom
    : lenses I was refused a demonstration.

    It's expensive for a store to give free lessons, and each store has to make a
    business decision as to whether the payback is worth the effort. At the
    simplest level, you can patronize only the stores that are willing to do it.

    But you may get more attention from the staff in a store like Vistek by
    appearing more knowledgeable (or by *being* more knowledgeable). Read about
    the equipment and ask questions on this and similar newsgroups. Then when you
    go into the store, you can ask better questions that don't take as long to
    answer. Remember that if the sales people are paid mostly by commission, time
    is money for them, just as it is for the store.

    : When I signed up for a SLR beginner photography class at a community centre,
    : the woman that taught the class was also one of the three salespeople from
    : vistek Mississauga that I felt offered no support to beginners. She was a
    : good teacher at the class and was a professional photographer on the side.
    : Why couldn't she offer even a little bit of this insight to me when I was
    : interested in spending $1200 and not a $70 four week class. ...

    That question is no longer relevant. Now when you go back into the store, you
    can seek the instructor out, mention the class, even compliment her teaching
    skills. That plus more focused questions may be all you need to get her to
    treat you better. And if she starts treating you as a good customer, the other
    sales people may notice and start to do the same.

    Bob
     
    Robert Coe, Oct 24, 2009
    #4
  5. U*U

    J. Clarke Guest

    However in answer to it, how much do you think she makes personally on the
    $1200 equipment sale vs the $70x<however many students> class?

    Hint--commissions are not nearly as high as most people think they are.
     
    J. Clarke, Oct 24, 2009
    #5
  6. U*U

    The Henchman Guest

    Please forgive my spelling mistakes: I am migrating to Windows 7 and my
    dictionaries have been lost :)

    Well I think you just proved my point. Stores like Vistek cater to a more
    knowledgeable and demanding crowd. Not everybody can become an instant
    expert on Google. You just can't add water and become instantly
    knowledgeable. I read all the factsheets and data sheets and diagrams and
    schmatics and options i could. All savvy shoppers must learn learn learn.
    I consider myself a savvy shopper so I learn learn learn. But until you
    hold that camera in your hand, all you know is facts and figures. Would you
    ever purchase an automobile without a through inspection and a well rounded
    test drive? Most people have to drive a few cars before they settle on one
    to purchase. Sure some people just get a new car every three years, but
    most don't and we need to kick the tires. You can read about swimming all
    you want, until the first time you bob in the deep end of the pool, you'll
    need an instructor.

    If the salespeople want me to become more knowledgable first then then why
    have them around. They should hire part-time teenagers instead. At least
    that'll cut prices. If Vistek Mississauga is not interested in providing
    services to beginners then they shouldn't build these big box formats and
    directly try to appeal to these sorts of customers. They should stick to
    their original customer base then. I was brand new to photography. That is
    usually stated to the salespeople and if not stated, they should be trained
    enuf to rocoginise a newbie and if that particular salesperson does not want
    to deal with me, then it's acceptable to find someone who can. Don't let
    the potential customer walk out the door feeling humble and confused, and on
    multiple occassions I will add.

    I am well aware that time is money, and if Vistek staff are short of time
    then they shouldn't branch out to a wider customer base. If they want to
    sell $2000+ cameras and $1500 lenes, then don't stock up on $700 cameras and
    $200 lenses and deliver a flyer in your local newpaper inviting people into
    the store to "look around and ask questions" . Leave that end of the market
    segment to Best Buy or Future Shop or Sears.
     
    The Henchman, Oct 24, 2009
    #6
  7. Just do what all DSLR owners eventually do. After they've amused themselves
    for a few hours or a couple days, by pressing all the shiny new buttons to
    see if they do anything, they just put it on the Auto-Everything Point &
    Shoot mode for the rest of the camera's life. Don't forget, after that then
    you have to run around showing it to everyone to impress the world with the
    fancy new "I'm a PRO!" necktie, just as every other DSLR buyer does.

    Or, you can do what should be done. Blame all those people in stores and
    especially online who are pushing DSLR gear onto those who have no business
    getting a camera like that in the first place, if ever. DSLR proponents
    love nothing better than making others spend their money on equipment that
    they themselves cannot afford nor ever own. If they really wanted to help
    they would advise that people buy the right camera for that person's skill
    and needs levels, instead of what they wish and hope to own for themselves
    one day.
     
    Reality Bytes, Oct 24, 2009
    #7
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