Michael Benveniste <> wrote: >On Mon, 10 Mar 2008 20:44:22 +0000, Tony Polson ><> wrote: > >>The Hasselblad H3D-39 uniquely satisfies a need for a 39 MP DSLR. >>While there will only be a (relatively) small number of people who >>need 39 MP, the camera will be profitable if those people are prepared >>to pay a high price. > >>I just wondered how many people were in that position. > >Walk into non-photographer friend's home, and note the number of large, >high-quality photographic prints. Then do the same for a small or >medium-sized business. > >The H3D-39 is designed to create a gallery quality 18x24" print, or a >very good quality 27x36". Currently, that size of print is not really >in fashion for homes. In a business setting, you'll see the occasional >founders' shot or team photograph, but even those are now more likely to >appear on a webpage than on a wall. > >My _guess_ is that quite a few working pros have an occasional need to >print at that size, but it's not enough to warrant the investment. >Instead, they'll either look to rent an H3D or fall back to a film >camera. In the last year, the two 24x30" prints I've made both came out >of my 4x5" field camera. > >Of course, fashions could change next week. But if I was a pro, I >wouldn't tie up my capital on that sort of bet. An interesting analysis, Michael. However I think the market for such prints is vanishingly small. The H3D appears popular for fashion and advertising photography. 39 MP is probably pretty useful for billboard size prints, and high quality reproduction in fashion magazines and catalogs. I have no idea what proportion of the H3D market these uses represent, however.