[QUOTE="Michael Benveniste"]\nWalk into non-photographer friend's home, and note the number of large,\nhigh-quality photographic prints. Then do the same for a small or\nmedium-sized business.\n\nThe H3D-39 is designed to create a gallery quality 18x24" print, or a\nvery good quality 27x36". Currently, that size of print is not really\nin fashion for homes. In a business setting, you'll see the occasional\nfounders' shot or team photograph, but even those are now more likely to\nappear on a webpage than on a wall.\n\nMy _guess_ is that quite a few working pros have an occasional need to\nprint at that size, but it's not enough to warrant the investment.\nInstead, they'll either look to rent an H3D or fall back to a film\ncamera. In the last year, the two 24x30" prints I've made both came out\nof my 4x5" field camera.\n\nOf course, fashions could change next week. But if I was a pro, I\nwouldn't tie up my capital on that sort of bet.[/QUOTE]\n\n\nAn interesting analysis, Michael. However I think the market for such\nprints is vanishingly small.\n\nThe H3D appears popular for fashion and advertising photography.\n39 MP is probably pretty useful for billboard size prints, and high\nquality reproduction in fashion magazines and catalogs. I have no\nidea what proportion of the H3D market these uses represent, however.